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'<p style="margin: 0px 0px 25px; padding: 0px; text-indent: 28px; font-size: 14px; text-align: justify; word-wrap: break-word; word-break: normal; color: rgb(43, 43, 43); font-family: simsun, arial, helvetica, clean, sans-serif;">
<img alt="" src="/uploads/allimg/170521/3-1F521100616327.jpg" style="width: 225px; height: 300px;" /><br />
<span style="color: rgb(62, 62, 62); font-family: 微軟雅黑, 黑體, Arial;">專業咖啡師交流 請關注咖啡工房(微信公衆號cafe_style )</span><br />
<br />
先後擔任華爲技術有限公司項目經理、研發部長、產品總監等。2015年，張攀通過互聯網衆籌啓動了“先鋒村的豬圈”改造項目，用半年時間將廢棄豬圈改造爲鄉村咖啡廳和多功能聚會空間，帶動了30餘名衆籌成員參與到立足新農村的創新創業活動中來。並帶動項目周邊農戶整合閒置資源，參與創業創新，實現收入增加。</p>
<p style="margin: 0px 0px 25px; padding: 0px; text-indent: 28px; font-size: 14px; text-align: justify; word-wrap: break-word; word-break: normal; color: rgb(43, 43, 43); font-family: simsun, arial, helvetica, clean, sans-serif;">
從一名普通的軟件工程師，成長爲華爲公司產品族COO，張攀感恩這段從業經歷給了自己最好的訓練和機會。</p>
<p style="margin: 0px 0px 25px; padding: 0px; text-indent: 28px; font-size: 14px; text-align: justify; word-wrap: break-word; word-break: normal; color: rgb(43, 43, 43); font-family: simsun, arial, helvetica, clean, sans-serif;">
在創新創業口號響亮的時代，張攀還是決定與過往作別。瞅準在城市化進程中，家鄉邊緣地帶被遺忘和廢棄的農村資源，她動手改造，將農村返鄉創業做出新意。“其實是順應城市的發展，主動挖掘升級農村的資源。”</p>
<p style="margin: 0px 0px 25px; padding: 0px; text-indent: 28px; font-size: 14px; text-align: justify; word-wrap: break-word; word-break: normal; color: rgb(43, 43, 43); font-family: simsun, arial, helvetica, clean, sans-serif;">
資源再創</p>
<p style="margin: 0px 0px 25px; padding: 0px; text-indent: 28px; font-size: 14px; text-align: justify; word-wrap: break-word; word-break: normal; color: rgb(43, 43, 43); font-family: simsun, arial, helvetica, clean, sans-serif;">
成爲反哺農村的一股活水</p>
<p style="margin: 0px 0px 25px; padding: 0px; text-indent: 28px; font-size: 14px; text-align: justify; word-wrap: break-word; word-break: normal; color: rgb(43, 43, 43); font-family: simsun, arial, helvetica, clean, sans-serif;">
從彭州市區出發，經金彭東路拐入觀泉路，不到10分鐘的路程，便另有一番景象。</p>
<p style="margin: 0px 0px 25px; padding: 0px; text-indent: 28px; font-size: 14px; text-align: justify; word-wrap: break-word; word-break: normal; color: rgb(43, 43, 43); font-family: simsun, arial, helvetica, clean, sans-serif;">
行駛在平整的鄉村公路上，兩旁農舍錯落有致。根據導航提示，車落腳“先鋒村的豬圈”。和平常人們想象中的髒亂不堪，臭氣滿天的豬圈不同，這個“豬圈”乾淨整潔，瀰漫的卻是咖啡香。</p>
<p style="margin: 0px 0px 25px; padding: 0px; text-indent: 28px; font-size: 14px; text-align: justify; word-wrap: break-word; word-break: normal; color: rgb(43, 43, 43); font-family: simsun, arial, helvetica, clean, sans-serif;">
“這是一家咖啡廳，一個農家樂，也是一個衆創空間。”主人張攀介紹。</p>
<p style="margin: 0px 0px 25px; padding: 0px; text-indent: 28px; font-size: 14px; text-align: justify; word-wrap: break-word; word-break: normal; color: rgb(43, 43, 43); font-family: simsun, arial, helvetica, clean, sans-serif;">
誰也不會想到，眼前這位嬌小年輕的創業者張攀，曾在通信、IT領域從事技術及管理工作十餘年。而在創辦“豬圈咖啡”前，她是那個讓父母驕傲，鄰里羨慕的華爲公司某產品線COO，捧着“金飯碗”,拿着百萬年薪。</p>
<p style="margin: 0px 0px 25px; padding: 0px; text-indent: 28px; font-size: 14px; text-align: justify; word-wrap: break-word; word-break: normal; color: rgb(43, 43, 43); font-family: simsun, arial, helvetica, clean, sans-serif;">
爲何要放棄華爲的工作？是因爲在那工作太累嗎？做這個咖啡廳能賺錢嗎？兩年前作出決定時，張攀自然聽到不少這樣的不理解和質疑。“但我知道，這樣做是因爲自己已經到了瓶頸期，想從朝九晚五程序代碼的編寫中脫離，想要一個突破。”</p>
<p style="margin: 0px 0px 25px; padding: 0px; text-indent: 28px; font-size: 14px; text-align: justify; word-wrap: break-word; word-break: normal; color: rgb(43, 43, 43); font-family: simsun, arial, helvetica, clean, sans-serif;">
看到自家閒置破敗的豬圈，想到曾在德陽、廣漢等地所看到的鄉村咖啡館，農村資源得到很好再利用時，張攀改造豬圈的想法萌生。</p>
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“人的精力和潛力就像泉水，需要不斷開挖。”這也激發了張攀返鄉創業的熱情，成爲反哺農村的一股活水。</p>
<p style="margin: 0px 0px 25px; padding: 0px; text-indent: 28px; font-size: 14px; text-align: justify; word-wrap: break-word; word-break: normal; color: rgb(43, 43, 43); font-family: simsun, arial, helvetica, clean, sans-serif;">
2015年5月3日中午，對着家裏閒置下的豬圈，“咔咔”用手機拍了兩張照片後，張攀在朋友圈更新了一條“要在豬圈裏建個studio，想集齊怪咖一起幹”的消息。發出後不到一小時，就有18人前來響應。</p>
<p style="margin: 0px 0px 25px; padding: 0px; text-indent: 28px; font-size: 14px; text-align: justify; word-wrap: break-word; word-break: normal; color: rgb(43, 43, 43); font-family: simsun, arial, helvetica, clean, sans-serif;">
鄰里合作</p>
<p style="margin: 0px 0px 25px; padding: 0px; text-indent: 28px; font-size: 14px; text-align: justify; word-wrap: break-word; word-break: normal; color: rgb(43, 43, 43); font-family: simsun, arial, helvetica, clean, sans-serif;">
觀念改變推進模式推廣</p>
<p style="margin: 0px 0px 25px; padding: 0px; text-indent: 28px; font-size: 14px; text-align: justify; word-wrap: break-word; word-break: normal; color: rgb(43, 43, 43); font-family: simsun, arial, helvetica, clean, sans-serif;">
1000多平方米豬圈的改造，從“上房揭瓦”開始。</p>
<p style="margin: 0px 0px 25px; padding: 0px; text-indent: 28px; font-size: 14px; text-align: justify; word-wrap: break-word; word-break: normal; color: rgb(43, 43, 43); font-family: simsun, arial, helvetica, clean, sans-serif;">
“把漏雨的屋頂加固，屋內的結構大體不變，只是做了一些重漆和修繕。”以前豬圈的隔斷，張攀也並沒有全部推倒重建。“有的磚結構被敲掉，完整的磚，被再利用砌了咖啡廳的吧檯，剩下的隔斷磚牆，則被砌高將大空間分隔成小房間。”</p>
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一年時間不到，“豬圈咖啡”開業。除了爲來客供應飲品，張攀還會不定時舉行聚會，邀來樂隊助興。</p>
<p style="margin: 0px 0px 25px; padding: 0px; text-indent: 28px; font-size: 14px; text-align: justify; word-wrap: break-word; word-break: normal; color: rgb(43, 43, 43); font-family: simsun, arial, helvetica, clean, sans-serif;">
“豬圈”的功能還不只這些，張攀領路帶記者來到後院，用木柵欄圍起的半畝地內，放置着桌椅和陽傘。柵欄外，是分割整齊的農田，農戶們正卷着褲腳彎腰插秧。</p>
<p style="margin: 0px 0px 25px; padding: 0px; text-indent: 28px; font-size: 14px; text-align: justify; word-wrap: break-word; word-break: normal; color: rgb(43, 43, 43); font-family: simsun, arial, helvetica, clean, sans-serif;">
和附近逐漸多樣的鄉村旅遊項目一樣，張攀將自己的咖啡廳設置在城市邊緣地帶，雖在租金和客源方面都沒有明顯優勢，但離鄉村近，發展農村業態更自然一點，對農村資源有天然的吸引。</p>
<p style="margin: 0px 0px 25px; padding: 0px; text-indent: 28px; font-size: 14px; text-align: justify; word-wrap: break-word; word-break: normal; color: rgb(43, 43, 43); font-family: simsun, arial, helvetica, clean, sans-serif;">
張攀介紹，後院內的田地其實是從附近農戶租用的。“現在又分成一塊一塊一平方米的種植池，由到咖啡廳體驗鄉村生活的城裏顧客租用認領，自己做採摘耕種。農戶平時只需做一些維護管理，分成收益也會超於以前的傳統模式。</p>
<p style="margin: 0px 0px 25px; padding: 0px; text-indent: 28px; font-size: 14px; text-align: justify; word-wrap: break-word; word-break: normal; color: rgb(43, 43, 43); font-family: simsun, arial, helvetica, clean, sans-serif;">
“甚至就在剛建這個小園、打籬笆種棵樹的時候，旁邊農田的主人們還有不樂意的，生怕籬笆擋了田埂，路不好走，樹蔭遮了陽光影響地裏收成。”張攀笑笑，“所以你要去理解，去消除他們的緊張。”目前達成合作的農戶，家裏年輕人幾乎都在外工作，也常會和家裏交流。“還有一些返鄉的年輕人找到我，想要共同開發利用農業資源，豬圈模式也在附近一些村落裏開始複製推廣。”</p>
<p style="margin: 0px 0px 25px; padding: 0px; text-indent: 28px; font-size: 14px; text-align: justify; word-wrap: break-word; word-break: normal; color: rgb(43, 43, 43); font-family: simsun, arial, helvetica, clean, sans-serif;">
迴歸升級</p>
<p style="margin: 0px 0px 25px; padding: 0px; text-indent: 28px; font-size: 14px; text-align: justify; word-wrap: break-word; word-break: normal; color: rgb(43, 43, 43); font-family: simsun, arial, helvetica, clean, sans-serif;">
打造農家樂3.0版</p>
<p style="margin: 0px 0px 25px; padding: 0px; text-indent: 28px; font-size: 14px; text-align: justify; word-wrap: break-word; word-break: normal; color: rgb(43, 43, 43); font-family: simsun, arial, helvetica, clean, sans-serif;">
早在華爲工作時，張攀就注意到在四川農村地區對於綜合開發農田，以及廢舊房屋的成功先例。“這種鄉村咖啡廳，早在四五年前的廣漢就已出現。體量雖然不大，但是‘小而美’，鄉村風貌里加入了歐式審美，滿足迎合着城裏人鄉村休閒的需求。”</p>
<p style="margin: 0px 0px 25px; padding: 0px; text-indent: 28px; font-size: 14px; text-align: justify; word-wrap: break-word; word-break: normal; color: rgb(43, 43, 43); font-family: simsun, arial, helvetica, clean, sans-serif;">
從最早的農家樂1.0，向城裏人單純兜售“空氣，水，泥土和新鮮農產品”開始，再到打造和城市擁有相同精細程度生活方式的2.0，張攀認爲，目前四川的農家樂模式已升級到滿足發展需求，加入創業元素的3.0。“這樣的變化發展，無疑體現了人們生活水平的逐步提高，精神上的發展要求更多。”</p>
<p style="margin: 0px 0px 25px; padding: 0px; text-indent: 28px; font-size: 14px; text-align: justify; word-wrap: break-word; word-break: normal; color: rgb(43, 43, 43); font-family: simsun, arial, helvetica, clean, sans-serif;">
張攀認爲“豬圈咖啡”是一個鄉村旅遊項目，爲整個“豬圈”運營造血，同時也賦予“野生孵化器”的重要定位。豬圈改造後，一半的空間用來成立衆創空間，10多個彭州創業團隊聚集到這裏，從事插花藝術、手工皮具製作、婚紗攝影、廣告、法律和財務服務等創業活動。</p>
<p style="margin: 0px 0px 25px; padding: 0px; text-indent: 28px; font-size: 14px; text-align: justify; word-wrap: break-word; word-break: normal; color: rgb(43, 43, 43); font-family: simsun, arial, helvetica, clean, sans-serif;">
“豬圈已經升級到一個更高的聚集分享空間，吸引的不只是迴歸鄉野的遊客，也有立足本土做農創和文創的人。”張攀表示，“豬圈”也向各大高校學子開放，舉辦創新創業路演。</p>
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),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '8227',
'namerule' => '{typedir}/{Y}{M}{D}{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '2',
1 => '319',
2 => '320',
3 => '323',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => '/list-zixun.html',
'total' => 54,
'field' =>
array (
),
) |
| top |
array (
'id' => '1',
'pid' => '0',
'pids' => '0',
'name' => '咖啡新聞',
'dirname' => 'kafeixinwen',
'pdirname' => '',
'child' => 1,
'childids' => '1,2,319,320,323,3,302,303,304,305,66,190,316,317,318',
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => 1,
'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '咖啡新聞',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '755',
'namerule' => '{typedir}/{Y}{M}{D}{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '1',
1 => '2',
2 => '319',
3 => '320',
4 => '323',
5 => '3',
6 => '302',
7 => '303',
8 => '304',
9 => '305',
10 => '66',
11 => '190',
12 => '316',
13 => '317',
14 => '318',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => '/list-kafeixinwen.html',
'total' => 2192,
'field' =>
array (
),
) |
| pageid |
1 |
| params |
array (
'catid' => '2',
) |
| parent |
array (
'id' => '2',
'pid' => '1',
'pids' => '0,1',
'name' => '咖啡資訊',
'dirname' => 'zixun',
'pdirname' => 'kafeixinwen/',
'child' => 1,
'childids' => '2,319,320,323',
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => 1,
'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '咖啡資訊_咖啡咖啡圈最新最全的咖啡信息',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '8227',
'namerule' => '{typedir}/{Y}{M}{D}{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '2',
1 => '319',
2 => '320',
3 => '323',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-zixun.html',
'total' => 54,
'field' =>
array (
),
) |
| markid |
'module-article-2' |
| related |
array (
319 =>
array (
'id' => '319',
'pid' => '2',
'pids' => '0,1,2',
'name' => '咖啡比賽新聞',
'dirname' => 'kafeibisaixinwen',
'pdirname' => 'kafeixinwen/zixun/',
'child' => 0,
'childids' => 319,
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => 1,
'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '40',
'namerule' => '{typedir}/{Y}{M}{D}{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '319',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-kafeibisaixinwen.html',
'total' => 40,
'field' =>
array (
),
),
320 =>
array (
'id' => '320',
'pid' => '2',
'pids' => '0,1,2',
'name' => '外國咖啡',
'dirname' => 'zixun/waiguokafeixinxi',
'pdirname' => 'kafeixinwen/zixun/',
'child' => 0,
'childids' => 320,
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => 1,
'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '13',
'namerule' => '{typedir}/{Y}/{M}{D}/{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '320',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-zixun/waiguokafeixinxi.html',
'total' => 13,
'field' =>
array (
),
),
323 =>
array (
'id' => '323',
'pid' => '2',
'pids' => '0,1,2',
'name' => '7月資訊',
'dirname' => '7yuezixun',
'pdirname' => 'kafeixinwen/zixun/',
'child' => 0,
'childids' => 323,
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => 1,
'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '1',
'namerule' => '{typedir}{Y}{M}{D}{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '323',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-7yuezixun.html',
'total' => 1,
'field' =>
array (
),
),
) |
| urlrule |
'/views-102315-[page].html' |
| fix_html_now_url |
'' |
| my_web_url |
'https://madmin.gafei.com/views-102315' |
| get |
array (
's' => 'article',
'c' => 'show',
'id' => '102315',
'm' => 'index',
) |
