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'專訪,集團,董事長,遊昌,先生,姓名,遊昌,性別,擔任,職務'

'【姓名】遊昌勝 【性別】男 【擔任職務】上海上島咖啡食品有限公司董事長 【人物簡介】當時的海口，沒有幾個上檔次的可供生意人喝茶談事的地方，於是遊昌勝萌發了投資咖啡店的念頭。當初開這家店的時候，並沒有十分的把握。主要是擔心海南人習慣了喝本地咖啡'

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'2015-04-09 16:59:45'

'2015-04-09 17:00:25'

'28296'

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'<p style="text-align: center; ">
	<img alt="" src="/uploads/allimg/150409/3-1504091F022148.jpg" style="width: 319px; height: 220px; " /></p>
<p>
	　　【姓名】遊昌勝</p>
<p>
	　　【性別】男</p>
<p>
	　　【擔任職務】上海上島咖啡食品有限公司董事長</p>
<p>
	　　【人物簡介】當時的海口，沒有幾個上檔次的可供生意人喝茶談事的地方，於是遊昌勝萌發了投資咖啡店的念頭。&ldquo;當初開這家店的時候，並沒有十分的把握。主要是擔心海南人習慣了喝本地咖啡，不易接受上島咖啡的味道。&rdquo;遊昌勝說。因此未開業他就免費讓顧客品嚐兩天，但結果頗出乎他的意料。每天中午和晚上的時間，經常是座無虛席，生意之好頗令人驚喜。接下來的幾年，遊昌勝陸續在海南開了8家連鎖店，然後一年以幾十家的速度在內地發展。</p>
<center>
	<img alt="專訪上島集團董事長遊昌勝先生" height="264" src="http://www.kafeipp.com/uploads/allimg/140725/1-140H5114R5452.jpg" width="300" /></center>
<p>
	　　【企業簡介】上島咖啡是臺灣知名的咖啡品牌，有幾十年的經營歷史。1997年，臺商遊昌勝在海口投資開辦了第一家上島咖啡店，把這一&ldquo;源於臺灣，香聞世界&rdquo;的咖啡品牌引進到中國大陸。10年的時間，上島咖啡在大陸呈現出擴張式的發展，1000餘家的加盟店創造了咖啡飲料市場的增長奇蹟。上島咖啡的製作過程，讓人不由驚歎臺灣咖啡文化的精妙獨到。煮制師把咖啡豆放在粉碎機中打碎，然後置於能耐1000度以上高溫的玻璃咖啡器中煮熱，自動過濾，不到一分鐘，即可爲顧客送上一杯濃香可口的咖啡。</p>
<p>
	　　專訪上島集團董事長遊昌勝先生</p>
<p>
	　　記者：上島咖啡源於臺灣，是何時踏入中國大陸市場的?在中國大陸的第一個布點是哪裏?上島咖啡現在採用的是從生產到烘焙到銷售一體化的經營模式，與滬上其他同類品牌最大的區別是什麼?</p>
<p>
	　　遊昌勝：上島咖啡是1997年進入中國大陸市場的。第一個布點是在海南，當時在海南成立了上島農業開發有限公司，主要看重海南的氣候適宜種植咖啡。因爲我們當初的想法是從最初的種植到生產加工，然後烘焙製作最後到出售，一體化操作全部由我們自行完成。我們至今已成立了咖啡加工廠、專業吧檯師、廚師及外場工作人員培訓基地和物流中心。因爲當下，消費者喝咖啡或許只是爲了環境上的享受和身份的象徵。談起最大區別，我覺得我們並非是單純意義上的咖啡店，我們的中西餐更會受到顧客的青睞。我們可以看到，上島咖啡的消費羣主要以商務談判爲主，所以菜品種類並非是單一的咖啡，還會有中西套餐等供消費者選擇。這樣一來，便爲商務人士提供了便捷的場所。再加上上島咖啡環境優雅，消費額相對較低，這樣便很大程度上的吸引了消費者的眼光。</p>
<p>
	　　記者：上島咖啡是何時進入上海的?當時的滬上咖啡市場行情如何?那時的消費者對於咖啡的需求度是如何的呢?隨着星巴克、COSTA的逐漸加入，對於上島咖啡的衝擊又如何呢?</p>
<p>
	　　遊昌勝：上島咖啡是2000年進入上海的，當時的滬上咖啡店少之又少，再加上並沒有真正意義上的純正咖啡。當時我在北京的崑崙飯店就餐，點了一杯咖啡，沒想到爲我端來的卻是一杯速溶咖啡。當時心中便決定在中國大陸市場做真正的咖啡。記得當初剛進入上海的時候，除了真鍋咖啡早5年進駐之外，像現在的星巴克、COSTA等都沒有蹤影。那時，&ldquo;咖啡&rdquo;可稱得上是一個新興名詞，消費者或許品嚐不出咖啡品質的好壞，但是很多人卻願意嘗試。坐在落地玻璃窗邊的小几旁，沐浴一身的溫暖陽光讓人感到懶洋洋的舒服。拿上一本書，叫上一杯香濃的咖啡，看窗外的車水馬龍，行行色色的行人，對消費者來說，這是一種享受，一種時尚，也是一種身份的象徵和社會地位的代表。但隨着時間的推移，我們俯瞰現在滬上的咖啡市場，除了連鎖品牌星巴克、COSTA、真鍋等之外，一些不知名的環境幽雅、佈置精緻的小咖啡吧也早已遍佈大街小巷。不像在法國，曾經有過一家咖啡店，不改變地址、不改變風格的存活了180年。因爲在法國，建築物在興建初期，他們的計劃和目標早已擬定，古老的風味會刻意存留，古街的氛圍也會逐漸形成。但是如今上海的咖啡市場，融入更多的是商業化的東西，而咖啡本身的內容正在日漸減少。因爲星巴克、COSTA的進入，很大程度上的佔據了年輕消費者的市場份額，我們也在不斷尋求適合自身發展的定位，逐漸向商務套餐轉型。</p>
<p>
	　　記者：上島咖啡現今共有多少分店?上海共有多少家?其未來的拓展前景如何?下一步的拓展計劃是什麼?現在的上島咖啡都採取哪些優惠政策促進消費呢?加盟店和直營店所佔比重是多少呢?</p>
<p>
	　　遊昌勝：上島咖啡現在在全國共有1200多家店，其中上海有120家左右。現在的分店比較密集的主要分佈在上海、北京、廣東、浙江、福建、天津等地，成都和重慶的分店也處於逐漸上升的狀態。我們在拓展計劃方面，主張在全國省會城市完全布點，平均分佈。計劃未來三年內，在上海再開120家分店，當然這也要結合行情而定。因爲我們的消費羣主要是針對商務辦公類的，所以我們現在在和&ldquo;豐田&rdquo;汽車洽談中，除此之外，&ldquo;銀行&rdquo;和&ldquo;一卡通&rdquo;等便於消費的捷徑我們也會採納。</p>
<p>
	　　現在的上島咖啡中，直營店所佔的比重大約在5%左右。</p>
<p>
	　　記者：我們可以看到，現在上島咖啡的店面一般都會選擇開在寫字樓、沿街以及生活賣場中，爲什麼不會選擇入駐購物中心呢?您在這方面最注重的是什麼呢?</p>
<p>
	　　遊昌勝：在選址方面，我們主要以商業辦公密集區爲主，一般會選擇開在寫字樓、社區、沿街以及部分的生活賣場中，購物中心至今爲止我們還沒有涉足，主要是因爲我們的價格相對平民化，面積需求又比較大，租金方面會造成絕大的壓力，再加上我們的開店要求比較特殊，希望能夠有獨立的出入口，這一點購物中心一般情況下是滿足不了的，然後購物中心的營業時間和我們也不完全匹配。所以我們暫時不會考慮入駐購物中心的。</p>
<p>
	　　記者：聽說，上島咖啡現已成功收購迪歐咖啡和美羅咖啡，從上島分離出去的迪歐咖啡現已重歸，那同樣情況的兩岸咖啡呢?那在如今滬上的咖啡市場中，您覺得您最大的競爭夥伴是誰?八佰伴華申大廈一層裙房營業情況如何?爲何不會選擇入駐新梅廣場呢?您覺得在什麼樣的前提下，您會進駐大型的購物中心會議及一線商圈呢?對此，菜品會做哪些調整呢?</p>
<p>
	　　遊昌勝：上島咖啡是咖啡飲品、中西快餐相結合的餐飲，在如今的市場中，最大的競爭夥伴，或許還是我們本家的&ldquo;兩岸咖啡&rdquo;和&ldquo;迪歐咖啡&rdquo;。現在我們已經成功收購迪歐咖啡，我相信在不久的將來，兩岸咖啡也會重返上島，共同經營，發揮強大的力量。八佰伴華申大廈一樓的上島咖啡店現在租金大約在9元左右，面積550平米，但是因爲物業方要求上調租金價格到15元左右，再加上這家店屬於加盟店，他們已經違約不在加盟期內，如果不能協調成功的話，這家店我們或許會選擇關閉。購物中心相對來講租金會較高，我們也正在衡量對面新梅聯合廣場中和我們同面積的港麗餐廳的營業情況。至於入駐一線商圈以及大型的購物中心，或許在我們上市之後，爲了打響品牌效應，會選擇在這類地段和物業開設分店。當然，我們也會相對提高產品質量，像高端菜品靠攏，把品牌做響做大。</p>
<p>
	　　記者：上島咖啡是如何滿足不同地區消費者的不同口味需求?在菜品種類以及製作上會存在什麼樣的差異化呢?</p>
<p>
	　　遊昌勝：針對不同地區消費羣習慣的不同，我們會有不同的口味滿足消費者需求，但是我們的主品口味不會改變，在小菜和配菜上會稍作文章，像上海地區，我們會將口味做的偏甜，重慶四川會比較傾向於麻辣口味。不同區域消費羣性格以及風俗不同，也會產生不同的現象。像在很多偏遠城市，喝咖啡喫牛排仍被很多人定義爲時尚潮流身份的象徵，在內蒙古，喝慣了馬奶酒的蒙古牧民，偶爾來一杯咖啡，他們便覺得是一種意境上的享受。在東北地區，因爲人們性格豪爽，在咖啡店會像喝酒一樣乾杯;在烏魯木齊、蘭州等地，牛排就會備受歡迎。但是，既然我們的分店開到了那裏，那我們就要滿足那個地區人們的飲食習慣，適應那邊的人情文化。</p>
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'專訪上島集團董事長遊昌勝先生_咖啡館經營_中國咖啡網'

'專訪,集團,董事長,遊昌,先生,姓名,遊昌,性別,擔任,職務'

'【姓名】遊昌勝 【性別】男 【擔任職務】上海上島咖啡食品有限公司董事長 【人物簡介】當時的海口，沒有幾個上檔次的可供生意人喝茶談事的地方，於是遊昌勝萌發了投資咖啡店的念頭。當初開這家店的時候，並沒有十分的把握。主要是擔心海南人習慣了喝本地咖啡'

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''

'https://www.php168.gafei.com/views-28403'

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