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'<div>
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<div>
<img alt="" src="/uploads/allimg/170730/3-1FI0192604616.jpg" style="width: 250px; height: 252px;" /><br />
<span style="color: rgb(62, 62, 62); font-family: 微軟雅黑, 黑體, Arial; font-size: 14px;">專業咖啡師交流 請關注咖啡工房(微信公衆號cafe_style )</span><br />
</div>
<div>
星巴克28日凌晨發佈2017財年第三季財報,全球同店銷售成長4.0%,比原先預期的4.8%低。中國大陸及亞太則成長1.0%,預期爲4.3%。這已經是連續七季,星巴克的同店銷售表現低於預期。</div>
<div>
</div>
<div>
中國大陸界面新聞今天報道,星巴克於北京時間28日凌晨發佈的2017財年第三季財報顯示,全球同店銷售成長4.0%,較預估的4.8%低。</div>
<div>
</div>
<div>
中國市場的表現則較不理想,第三季中國及亞太地區同店銷售成長1.0%,分析師預估成長4.3%。這已經是連續第七季,星巴克的同店銷售表現低於分析師預期。</div>
<div>
</div>
<div>
目前星巴克在中國一共擁有2800家門市。報道說,隨著市場教育逐漸成熟,星巴克靠著快速展店獲得更大的商業回報,星巴克預計在2020年前要在中國開出5000家門市。</div>
<div>
</div>
<div>
然而,分析認爲,快速擴張的弊端是快速消耗市場潛力,最爲直接的數據反應便是同店銷售成長。</div>
<div>
</div>
<div>
報道說,初略估計一家中國星巴克門店的營業能力爲30萬美元;按照同樣的算法,星巴克全球門店的平均值爲27萬美元。所以在中國雖然同店增速放緩,但業績仍是不錯。</div>
<div>
</div>
<div>
報道指出,星巴克27日以約13億美元現金收購華東市場的合資企業“上海統一星巴克咖啡有限公司”剩餘的50%股份。不難看出星巴克想要透過這次收購,重新獲得在中國市場的控制權,以執行擴張計畫。</div>
<div>
</div>
<div>
星巴克咖啡公司總裁兼首席執行長強生(Kevin Johnson)說,全面直營管理整個星巴克中國市場,有利實現將門市數量發展至5000家的目標,這是實現星巴克在亞洲市場的長期盈利發展的關鍵性步伐。</div>
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