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'專業咖啡師交流 請關注咖啡工房(微信公衆號cafe_style ) 統一集團出清上海星巴克股權,退守臺灣星巴克,改爲100%獨資經營,引發市場疑慮,但據《商業週刊》報導,統一集團董事長羅智先並未放棄中國咖啡市場,放掉咖啡店之後,他盤算用咖啡豆再攻中國。 報導' |
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'<img alt="" src="/uploads/allimg/170805/3-1FP51154503D.jpg" style="width: 500px; height: 333px;" /><br />
<span style="color: rgb(62, 62, 62); font-family: 微軟雅黑, 黑體, Arial; font-size: 14px;">專業咖啡師交流 請關注咖啡工房(微信公衆號cafe_style )</span><br />
<br />
<div>
統一集團出清上海星巴克股權,退守臺灣星巴克,改爲100%獨資經營,引發市場疑慮,但據《商業週刊》報導,統一集團董事長羅智先並未放棄中國咖啡市場,放掉咖啡店之後,他盤算用咖啡豆再攻中國。</div>
<div>
</div>
<div>
報導指出,統一讓出上海、全拿臺灣的交易模式2年前就已確定,只剩價碼未談妥,本來代理品牌生意就是「媳婦仔命」,無論做好做壞,生殺大權始終握在母公司手中,因此上海星巴克這場撤退戰,對羅智先而言,是小輸爲贏的應對策略。</div>
<div>
</div>
<div>
更重要的是保住臺灣星巴克,對羅智先的「咖啡豆大王」夢,有重要戰略意義。咖啡這盤生意要做大,比起幫人作嫁的代理品牌,進口咖啡豆、烘焙加工,然後送進臺灣及海外通路賣掉的一條龍模式,才能產生最大獲利。這回統一與星巴克「換股」交易,將讓羅智先有近300億元資金,爲咖啡豆批發生意建構軍備</div>
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