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'瑞幸咖啡官網招聘信息瑞幸咖啡挖挖挖，1/7星巴克員工已被瑞幸挖'

'/uploads/allimg/180511/11-1P511154R3309.png'

'瑞幸,咖啡,官網,招聘,信息,挖挖,巴克,員工,已被,咖啡,'

'咖啡知識交流 更多咖啡豆資訊 請關注咖啡工房（微信公衆號cafe_style ） 有接近瑞幸及星巴克兩家公司的業內人士透露，瑞幸從去年12月開始從星巴克挖人，主要招募對象爲中高層管理人員，且瑞幸咖啡給出的部分崗位薪水超出星巴克同崗位3倍以上。 據不完全統計'

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''

'2018-05-11 15:57:28'

'2018-05-11 15:48:37'

'116535'

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'<span style="font-size: 16px;">&nbsp; &nbsp; &nbsp; &nbsp; 咖啡知識交流 更多咖啡豆資訊 請關注咖啡工房（微信公衆號cafe_style ）&nbsp;</span><br />
<br />
<br />
<div>
	<br />
	&nbsp;</div>
<div>
	<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important;">
		&nbsp;</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important;">
		<span style="color:#000000;"><span style="font-size: 16px; letter-spacing: 0.544px;"><b>瑞幸咖啡挖挖挖</b></span></span><br />
		<b style="font-size: 16px; letter-spacing: 0.544px; color: rgb(255, 240, 245);">　　</b></p>
	<section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; letter-spacing: 0.544px; font-size: 16px; color: rgb(62, 62, 62); font-family: 微軟雅黑; text-align: center; width: 50px; border-top: 4px solid rgb(0, 176, 187); display: inline-block; word-wrap: break-word !important;">
		&nbsp;</section>
	<section style="margin: 0px 0px 0px 10px; padding: 0px; max-width: 100%; box-sizing: border-box; letter-spacing: 0.544px; font-size: 16px; color: rgb(62, 62, 62); font-family: 微軟雅黑; text-align: center; width: 50px; border-top: 4px solid rgb(68, 68, 68); display: inline-block; word-wrap: break-word !important;">
		&nbsp;</section>
	<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; box-sizing: border-box !important; word-wrap: break-word !important;">
		&nbsp;</p>
</div>
<br />
<br />
<div>
	<span style="font-size:16px;">　　有接近瑞幸及星巴克兩家公司的業內人士透露，瑞幸從去年12月開始從星巴克挖人，主要招募對象爲中高層管理人員，且瑞幸咖啡給出的部分崗位薪水超出星巴克同崗位3倍以上。</span><br />
	<br />
	&nbsp;</div>
<div style="text-align: center;">
	<span style="font-size:16px;"><img alt="" src="/uploads/allimg/180511/11-1P511154R3309.png" style="width: 636px; height: 426px;" /></span></div>
<div>
	<br />
	&nbsp;</div>
<div>
	<span style="font-size:16px;">　　</span><br />
	<br />
	<div>
		<br />
		&nbsp;</div>
	<div>
		<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important;">
			<strong><span style="font-size: 16px;">1/7的員工已被瑞幸挖走</span></strong><br />
			&nbsp;</p>
		<section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; letter-spacing: 0.544px; font-size: 16px; color: rgb(62, 62, 62); font-family: 微軟雅黑; text-align: center; width: 50px; border-top: 4px solid rgb(0, 176, 187); display: inline-block; word-wrap: break-word !important;">
			&nbsp;</section>
		<section style="margin: 0px 0px 0px 10px; padding: 0px; max-width: 100%; box-sizing: border-box; letter-spacing: 0.544px; font-size: 16px; color: rgb(62, 62, 62); font-family: 微軟雅黑; text-align: center; width: 50px; border-top: 4px solid rgb(68, 68, 68); display: inline-block; word-wrap: break-word !important;">
			&nbsp;</section>
	</div>
</div>
<div>
	<span style="font-size:16px;">　　據不完全統計，星巴克北京市場約1/7的員工已被瑞幸挖走，而部分重要門店的高端手衝咖啡崗位員工甚至被挖走近1/4。</span></div>
<div>
	<span style="font-size:16px;">　　</span></div>
<div>
	<span style="font-size:16px;">　　以某知名招聘網站爲例，瑞幸咖啡共發佈207例招聘信息，其中面向兼職人員及咖啡師的招聘信息達93例，其次是各類技術人員和職能運營人才，分別達到了34例和26例，部分高管人才招聘薪資達到了1.5萬-2.2萬元/月；以招聘地區來看，招聘人員較多的主要是北上廣等一線城市。</span></div>
<div>
	<span style="font-size:16px;">　　</span></div>
<div>
	<span style="font-size:16px;">　　從招聘要求來看，對比星巴克的公開招聘信息來看，咖啡師的薪資多數僅爲2000-3000元。瑞幸咖啡對於運營、技術等高級人才，主要面向擁有3-5年從業經驗的相關人員，招聘信息給出的員工薪資在7000元/月左右；對於咖啡師崗位，雖然從業經驗普遍只要求一年以下或者不限，但薪資存在波動，普遍薪資4000元/月，也有部分咖啡師能拿到6000元/月。網友留言給我們，在北京區域招聘信息寫的綜合工資8000+，實際工資店長才4500。</span></div>
<div>
	<span style="font-size:16px;">　　</span></div>
<div>
	<span style="font-size:16px;">　　我們看到，新零售咖啡成爲一個藍海，Luckin Coffee（瑞幸咖啡）、小咖咖啡等玩家也都入場了。關於連咖啡、瑞幸咖啡和星巴克等品牌的對比和評測也開始層出不窮。</span></div>
<div>
	<span style="font-size:16px;">　　</span></div>
<div>
	<span style="font-size:16px;">　　都是咖啡品類，連咖啡是基於微信平臺+小程序紅利的互聯網打法，是星巴克和COSTA完全不同的另一種模式；瑞幸咖啡重線下門店的策略，讓它看起來更像是星巴克的跟隨者和挑戰者。瑞幸咖啡的創始人錢治亞也在多個場合表示，其&ldquo;小目標&rdquo;是在國內打倒星巴克。</span></div>
<div>
	<span style="font-size:16px;">　　</span></div>
<div>
	<span style="font-size:16px;">　　當然，一個人的成功既要靠自身的努力，也要考慮歷史的進程，企業也是如此。前不久，朱嘯虎在某大會上放言，App紅利已經消退，今年至少幾百億會投在小程序上。與此同時，以拼多多、禮物說、LOOK等電商依靠小程序創造了新的增長極，可以說，小程序的春天已經來臨。連咖啡沒有做App，一開始就是從微信端口出發的，通過服務號和小程序的內容和服務，以更低的成本和更靈活的方式獲取用戶。</span><br />
	<br />
	<br />
	<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; font-size: 16px; font-family: 微軟雅黑; color: rgb(0, 176, 187); line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important;">
		連咖啡和瑞幸咖啡</p>
	<section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; letter-spacing: 0.544px; font-size: 16px; color: rgb(62, 62, 62); font-family: 微軟雅黑; text-align: center; width: 50px; border-top: 4px solid rgb(0, 176, 187); display: inline-block; word-wrap: break-word !important;">
		&nbsp;</section>
</div>
<div>
	<span style="font-size:16px;">　　</span></div>
<div>
	<span style="font-size:16px;">　　這種社交零售模式，打破了傳統搜索式電商的被動狀態，通過社交方式主動發掘和刺激用戶需求。基於社交關係的信用背書，平臺更容易得到消費者信任，實現低成本裂變。這是連咖啡走紅的祕訣之一。</span></div>
<div>
	<span style="font-size:16px;">　　</span></div>
<div>
	<span style="font-size:16px;">　　瑞幸咖啡則是一開始就選擇了比較重的App形態，並且花了大力氣進行了一輪又一輪的推廣，從院線、樓宇、戶外再到朋友圈廣告。初期來看，這是佔領市場和用戶心智的一種簡單直接的方式，乘着概念東風和品牌露出，以此獲得自己的第一批種子用戶。</span></div>
<div>
	<span style="font-size:16px;">　　</span></div>
<div>
	<span style="font-size:16px;">　　但這和傳統電商模式沒有太大差異，商家需要花費大量成本購買廣告位、關鍵詞，以獲取流量優勢。不過瑞幸咖啡也說了，他們不排除之後做小程序的可能性。</span></div>
<div>
	<span style="font-size:16px;">　　</span></div>
<div>
	<span style="font-size:16px;">　　連咖啡和瑞幸咖啡，他們的差異化不僅體現在線上，另一大差異體現在線下開店這件事情上。瑞幸宣佈已完成門店佈局525家，其中也包含了外送廚房店。這一打法會讓其在自提和外送兩個維度遇到敵手，其中最大的莫過於星巴克。而連咖啡則是將彈藥用在北上廣深等一線城市的全區域覆蓋上，他們準備開出至少500家coffee station，這是成本更低的方式。</span></div>
<div>
	<span style="font-size:16px;">　　</span></div>
<div>
	<span style="font-size:16px;">　　不管怎麼樣，在星巴克、COSTA培育咖啡市場之後，連咖啡和瑞幸咖啡也加入戰場，這對於咖啡真正成爲大多數人的生活方式，勢必有推動作用。</span><br />
	<br />
	<br />
	&nbsp;</div>
<div style="text-align: center;">
	<span style="font-size:16px;"><img alt="" src="/uploads/allimg/180511/11-1P511154J3103.png" style="width: 651px; height: 414px;" /></span></div>
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	<span style="font-size: 16px;"><span style="color: rgb(34, 34, 34); font-family: Arial, Verdana, sans-serif; letter-spacing: 0.544px;">&nbsp;</span></span></p>
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'咖啡知識交流 更多咖啡豆資訊 請關注咖啡工房（微信公衆號cafe_style ） 有接近瑞幸及星巴克兩家公司的業內人士透露，瑞幸從去年12月開始從星巴克挖人，主要招募對象爲中高層管理人員，且瑞幸咖啡給出的部分崗位薪水超出星巴克同崗位3倍以上。 據不完全統計'

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