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'<img alt="" src="/uploads/allimg/180619/3-1P619151951912.png" style="width: 530px; height: 276px;" /><br />
<h2 style="padding: 0px 0px 0px 28px; margin: 0px 0px 0.8em; outline: 0px; zoom: 1; font-size: 19px; font-weight: normal; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); box-sizing: border-box; border-width: 0px 0px 2px; border-bottom-style: solid; border-bottom-color: rgb(80, 193, 233); font-variant-numeric: inherit; font-stretch: inherit; line-height: 30px; font-family: "ヒラギノ角ゴ Pro W3", "Hiragino Kaku Gothic Pro", メイリオ, Meiryo, "ＭＳ Ｐゴシック", sans-serif; vertical-align: baseline; position: relative; width: auto;">
<span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; font-size: 16px;"><font style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box; vertical-align: inherit;">專業咖啡知識交流 更多咖啡豆資訊 請關注咖啡工房（微信公衆號cafe_style ）</font></span></h2>
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<div>
來源： 中國經濟網</div>
<div>
</div>
<div>
據Moneyish報道，近日，全球咖啡連鎖巨頭星巴克掀起了一場大規模的漲價活動。顯然，消費者們並不歡迎此次價格上調，吐槽聲四起。</div>
<div>
</div>
<div>
當地時間7日，星巴克宣佈，將旗下多數美國門店內出售的普通新鮮調製咖啡的價格上調了10-20美分。現在，經過價格上調，星巴克容量爲12盎司的“中杯”咖啡現已漲至1.95-2.15美元。與此同時，除咖啡之外，星巴克門店內其他商品（比如說受歡迎的拿鐵、星冰樂、冷飲、冰咖啡以及其他特色飲品）的價格保持不變。這已經是三年內星巴克在美國的第三次漲價了。</div>
<div>
</div>
<div>
在過去的一年內，星巴克曾將旗下商品的價格上調1%-2%。當時，星巴克指出，此舉旨在讓該公司與行業變化及國內通貨膨脹保持同步。</div>
<div>
</div>
<div>
2016年，星巴克在美國總統大選結果公佈兩天後宣佈漲價，主要針對冰咖啡、冷飲和烘焙食品，普遍漲價10-30美分。</div>
<div>
</div>
<div>
對於星巴克來說，2018年絕對不是一個風平浪靜的年頭。</div>
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</div>
<div>
4日，星巴克宣佈，該公司64歲的執行董事長霍華德·舒爾茨將於本月稍晚時候卸任，爲自己在星巴克長達36年的職業生涯畫上句號。在接受採訪時，舒爾茨承認，他可能會考慮競選美國總統。在過去的30多年裏，舒爾茨一直負責星巴克的鉅額增長。上個世紀八十年代，星巴克旗下有11家門店。現如今，這個連鎖咖啡巨頭在全球77個國家已經有28000多家門店，市值高達780億美元。自1992年上市至今，星巴克股價已經漲了21000%。目前，舒爾茨擁有星巴克3%的股權，持股3780萬股，價值約21.7億美元。</div>
<div>
</div>
<div>
4月份，2名非裔男子因未在星巴克消費而被拒使用洗手間，隨後該店經理報警，警察以非法入侵爲由將二人逮捕，後因證據不足將他們釋放。此事引起廣泛關注，星巴克也因此被冠上“種族歧視”的名聲。爲消除此事的影響，5月下旬星巴克在紐約以及全美的大部分門店暫停營業，以加強對店員反種族歧視的培訓，避免再次出現種族歧視事件發生。</div>
<div>
</div>
<div>
星巴克發言人指出，最近一次價格上調與該公司全面關店以進行反種族歧視教育無關，而通脹纔是此次漲價的主要原因。</div>
<div>
</div>
<div>
在寫給《財富》雜誌的聲明中，星巴克寫道：“星巴克會根據產品和市場的具體情況對價格進行調整，而週期性的價格評估讓我們可以在盈利需求、爲忠實顧客提供優質商品以及吸引新顧客之間獲得平衡。”</div>
<div>
</div>
<div>
儘管星巴克給出該公司認爲很充分的理由，但是美國消費者並沒有“喜迎”此次價格上調，相反吐槽聲四起。</div>
<div>
</div>
<div>
一名女用戶在Twitter上發文稱：“星巴克已經是索價太高的咖啡了！”</div>
<div>
</div>
<div>
另一名用戶在Twitter上回應稱：“星巴克正在上調旗下咖啡價格，就好像這些咖啡不貴一樣。”</div>
<div>
</div>
<div>
還有用戶在Twitter上說“我覺得你們過分了。今天我花在咖啡上的錢已經超過我坐地鐵上班的錢了。我們是時候說再見了！”，並@了星巴克。</div>
<div>
</div>
<div style="padding: 0px; margin: 0px; outline: 0px; zoom: 1;">
<span style="font-size: inherit; font-style: inherit; font-variant-caps: inherit; background-color: transparent;">不過，星巴克並未近期唯一一家宣佈漲價的公司。3月份，全球食品巨頭通用磨坊宣佈未來數月內將上調旗下部分食品的價格，主要歸因於原料和運輸成本的上漲。2017年4月至11月之間，快餐連鎖公司Chipotle宣佈，在旗下55%的門店內，商品價格上調5%-7%。統計數據顯示，Chipotle共有2200多家門店。</span></div>
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'field' =>
array (
),
),
320 =>
array (
'id' => '320',
'pid' => '2',
'pids' => '0,1,2',
'name' => '外國咖啡',
'dirname' => 'zixun/waiguokafeixinxi',
'pdirname' => 'kafeixinwen/zixun/',
'child' => 0,
'childids' => 320,
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => 1,
'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '13',
'namerule' => '{typedir}/{Y}/{M}{D}/{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '320',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-zixun/waiguokafeixinxi.html',
'total' => 13,
'field' =>
array (
),
),
323 =>
array (
'id' => '323',
'pid' => '2',
'pids' => '0,1,2',
'name' => '7月資訊',
'dirname' => '7yuezixun',
'pdirname' => 'kafeixinwen/zixun/',
'child' => 0,
'childids' => 323,
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => 1,
'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '1',
'namerule' => '{typedir}{Y}{M}{D}{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '323',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-7yuezixun.html',
'total' => 1,
'field' =>
array (
),
),
) |
| urlrule |
'/views-119291-[page].html' |
| fix_html_now_url |
'' |
| my_web_url |
'https://madmin.gafei.com/views-119291' |
| get |
array (
's' => 'article',
'c' => 'show',
'id' => '119291',
'm' => 'index',
) |
