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<table width=\'100%\'>
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<td><div id="contentMidPicAD" style="float:right; clear:both; top:0; vertical-align:top;"></div>
<div>
<div>
雨天，杭州一咖啡館，姚健龍點了一杯藍山咖啡，沒有加糖也沒有加奶，“這樣才能品出咖啡的原味。”他品了一口說，“味道還行，不過偏淡，屬於仿藍山級別。”</div>
<div>
</div>
<div>
姚健龍以前每天喝茶，現在，天天喝兩杯咖啡，不僅喝出門道來，他還會各種咖啡製作手藝，從咖啡果的烘焙到磨製到最後沖泡，他都很精通。</div>
<div>
</div>
<div>
姚健龍做了幾十年的執業藥師，他現在的身份是雲南康恩貝生物谷發展有限公司總經理，也是雲南康恩貝咖啡有限公司的負責人。他的變化，正是他所在公司產業佈局變化的一個縮影——康恩貝跨界佈局大農業。</div>
<div>
</div>
<div>
與星巴克、雀巢的咖啡豆是鄰居</div>
<div>
</div>
<div>
雲南普洱瀾滄縣，海拔1100~1500米的高山上，冬無嚴寒夏無酷暑，溼度適宜，沒有霜凍，康恩貝的萬畝生態咖啡基地正坐落於此，與星巴克、雀巢咖啡的雲南採購基地爲鄰。</div>
<div>
</div>
<div>
“去年育種的樹苗現在已經長到二三十釐米高了。”每個月，姚健龍都要驅車四個多小時上山看兩次咖啡苗長勢。</div>
<div>
</div>
<div>
這個咖啡品種，叫小粒咖啡，是目前世界上的高端品種，最經典的就是藍山咖啡，小粒咖啡多產於南美的巴西、牙買加、哥倫比亞，因爲對海拔、緯度、降雨量、土質都有嚴格的要求，國內只有雲南南部的少部分地區可以種植，其中普洱是最適宜的區域。</div>
<div>
</div>
<div>
在普洱，這樣適宜的面積不足百萬畝，目前已經種植咖啡的面積有42萬畝。爲了找到合適的土地，康恩貝團隊從2010年就開始選地了，足足選了一年。</div>
<div>
</div>
<div>
“小粒咖啡很嬌貴，必須精心呵護。”姚健龍說，咖啡樹伺候起來並不比珍惜藥材省心。爲了營造平衡的氣候環境，控制病蟲害，每畝咖啡樹林要種十幾種其他的樹種；土質要純淨，定期化驗土壤的有機質和各種元素成分，缺啥補啥；種子是牙買加進口的優等小粒種，光培育種苗就要花半年到一年；爲保證成活率，每棵種苗對種植深度、基肥種類、除草、鬆土都有嚴格要求。</div>
<div>
</div>
<div>
康恩貝咖啡將有膠囊裝</div>
<div>
</div>
<div>
一棵咖啡樹，一般在種植後3年後可以開始採收，5年後形成規模產量，平均畝產100~200公斤。在等待咖啡果成熟的日子裏，康恩貝雲南咖啡公司還忙着下一步工序：咖啡深加工。</div>
<div>
</div>
<div>
“最快的話，康恩貝出品的咖啡將於年底上市。”姚健龍說。</div>
<div>
</div>
<div>
康恩貝咖啡有何特色，如何PK國際巨頭？</div>
<div>
</div>
<div>
目前咖啡零售界有兩種模式，一是以星巴克爲代表的咖啡吧形式，另一種是以雀巢、麥斯威爾爲代表的速溶快消模式。避開幾位大佬的鋒芒，康恩貝選擇了第三條道路。“我們的定位是中國本土高端咖啡品牌，優勢是我們有高品質的咖啡果原料。”姚健龍的口氣不小。</div>
<div>
</div>
<div>
至於具體的產品，康恩貝出品的咖啡主推高端咖啡豆及深加工產品，還會推出各種功能性、趣味性咖啡系列，比如去疲勞、減肥等。同時，產品的包裝也會讓顧客眼睛一亮，有咖啡膠囊，也有體驗味特濃的掛耳式咖啡。“最快今年年底，這些產品會在雲南、杭州、北京、上海的直營門店亮相，消費者可以全程體驗現磨現泡的樂趣。”姚健龍說，這段時間，他們已經在考察各地的門店。除了零售市場，他們的另一個目標市場則瞄向中國高端餐飲酒店。</div>
<div>
</div>
<div>
咖啡開路，康恩貝佈局大農業</div>
<div>
</div>
<div>
印象中，康恩貝多年來一直和藥聯繫在一起。這次跨界玩起了咖啡，確實有點意外。</div>
<div>
</div>
<div>
對此，康恩貝方面表示，這是機緣巧合。在種咖啡前，康恩貝已經選擇了“上山”搞農業，在雲南普洱種植了十幾萬畝高山珍稀藥材如鐵皮石斛，向產業鏈的上游發展。</div>
<div>
</div>
<div>
咖啡是個意外的收穫：當地獨特的氣候資源、漫山的咖啡樹和星巴克等咖啡大佬的基地採購，漸漸激發了他們的種植興趣。同時康恩貝也有資金方面的優勢。更讓他們動心的，是咖啡的潛在巨大市場。</div>
<div>
</div>
<div>
“藥品規模再怎麼大，也不可與食品相提並論。”去年，全球咖啡原料貿易量達800萬噸。中國每年消費咖啡8萬~10萬噸，而產出只有4萬~5萬噸，相當於一半的咖啡進口。同時，隨着城市化、全球化進程加快，國內消費習慣的改變，這個消費量還有很大的增長空間。</div>
<div>
</div>
<div>
姚健龍判斷，整個投資回收期達6~7年。康恩貝的目標是：5年內，培育優良原料基地，10年內，培育中國本土優良咖啡品牌。</div>
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<br />
(責任編輯：獅子座)</td>
</tr>
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'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '13',
'namerule' => '{typedir}/{Y}/{M}{D}/{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '320',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-zixun/waiguokafeixinxi.html',
'total' => 13,
'field' =>
array (
),
),
323 =>
array (
'id' => '323',
'pid' => '2',
'pids' => '0,1,2',
'name' => '7月資訊',
'dirname' => '7yuezixun',
'pdirname' => 'kafeixinwen/zixun/',
'child' => 0,
'childids' => 323,
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => 1,
'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '1',
'namerule' => '{typedir}{Y}{M}{D}{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '323',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-7yuezixun.html',
'total' => 1,
'field' =>
array (
),
),
) |
| urlrule |
'/views-358-[page].html' |
| fix_html_now_url |
'' |
| my_web_url |
'https://test.gafei.com/views-358' |
| get |
array (
's' => 'article',
'c' => 'show',
'id' => '358',
'm' => 'index',
) |
