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'王力咖啡的老闆是？王朱岑是如何成爲中國星巴克的最大功臣？'

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'王力,咖啡,老闆,王朱岑,如何,成爲,中國,巴克,最大,功臣'

'專業咖啡知識交流 更多咖啡豆資訊 請關注咖啡工房（微信公衆號cafe_style ） 星巴克在1999年進入中國大陸，2015年門市將達1,500家，其幕後最大功臣，就是連鎖系統設備商王力咖啡總裁王朱岑。十多年來他維持輕資產策略，資本額人民幣100萬元（約新臺幣500萬）'

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'2018-07-02 22:17:49'

'2018-07-02 22:18:33'

'119163'

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'<img alt="" src="/uploads/allimg/180702/3-1PF2221PCV.jpg" style="width: 800px; height: 800px;" /><br />
<h2 style="padding: 0px 0px 0px 28px; margin: 0px 0px 0.8em; outline: 0px; zoom: 1; font-size: 19px; font-weight: normal; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); box-sizing: border-box; border-width: 0px 0px 2px; border-bottom-style: solid; border-bottom-color: rgb(80, 193, 233); font-variant-numeric: inherit; font-stretch: inherit; line-height: 30px; font-family: &quot;ヒラギノ角ゴ Pro W3&quot;, &quot;Hiragino Kaku Gothic Pro&quot;, メイリオ, Meiryo, &quot;ＭＳ Ｐゴシック&quot;, sans-serif; vertical-align: baseline; position: relative; width: auto;">
	<span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; font-size: 16px;"><font style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box; vertical-align: inherit;">專業咖啡知識交流 更多咖啡豆資訊 請關注咖啡工房（微信公衆號cafe_style ）</font></span></h2>
<ul style="padding-right: 0px; padding-left: 0px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); margin: 0px 0px 20px; outline: 0px; zoom: 1; font-family: 微軟雅黑, 黑體, Arial; box-sizing: border-box; border: 0px; font-variant-numeric: inherit; font-stretch: inherit; font-size: 14px; line-height: inherit; vertical-align: baseline; list-style: none outside;">
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			<div>
				星巴克在1999年進入中國大陸，2015年門市將達1,500家，其幕後最大功臣，就是連鎖系統設備商王力咖啡總裁王朱岑。十多年來他維持&ldquo;輕資產&rdquo;策略，資本額人民幣100萬元（約新臺幣500萬），但今年營業額已達人民幣2.5億元（約新臺幣12.5億元），他更預估，5年內可衝到人民幣10億元（約新臺幣50億元）。</div>
			<div>
				&nbsp;</div>
			<div>
				現年55歲的王朱岑在2000年時赴大陸發展，初期爲肯德基、麥當勞等連鎖店計畫廚房設備，到2001年與星巴克合作，如今成爲中國大陸最大的系統設備商，最成功的策略就是&ldquo;輕資產&rdquo;，曾任美國上市公司亞太區總裁15年的他認爲，擴大營運不見得是好事，要維持&ldquo;品質&rdquo;纔是成功關鍵。</div>
			<div>
				&nbsp;</div>
			<div>
				王朱岑自2003年成立上成立上海王策進出口有限公司，2007年與瑞士著名咖啡設備商Thermoplan在香港合設王力公司，2009於上海成立王力咖啡貿易上海有限公司，爲香港王力的全資子公司，展開發展新頁。2011年則是重要的一年，發展設計、研發、培訓、服務四大核心，導入黑莓機、工程師衛星導航定位系統， 2013年邁向精品咖啡。</div>
			<div>
				&nbsp;</div>
			<div>
				▲<a href="https://www.gafei.com/kafeibaguaxinxi/114226.html">王力咖啡</a>員工數從原本不到10人，到至今已達200人。</div>
			<div>
				&nbsp;</div>
			<div>
				中小型公司銀行融資不易　獲利維持10%</div>
			<div>
				&nbsp;</div>
			<div>
				王朱岑進一步說，公司最苦的時刻已過，隨著星巴克在中國大陸規模越來越大，王力咖啡也必須逐漸茁壯根上腳步，在大陸發展問題很多，包含人事變動相當大，因爲幅員廣大，員工選擇性也大，薪水漲幅也很快，加上好客戶在各種原因之下也會突然消失，但他強調，現在公司營運是&ldquo;倒喫甘蔗&rdquo;。</div>
			<div>
				&nbsp;</div>
			<div>
				王力咖啡輕資產營運策略，也就是公司並無一般所謂土地、廠房等傳統資產，擁有的僅有技術與設備。王朱岑說，目前公司獲利維持10%左右，在研發單位與食品安全檢驗等預算則是無上限，最重要的是&ldquo;成本控制&rdquo;，他也笑說，&ldquo;以前年輕時都開BMW，現在則是沒有車開&rdquo;，就是希望公司有更好發展。</div>
			<div>
				&nbsp;</div>
			<div>
				但也由於輕資產的策略，讓王力咖啡在中國大陸發展受阻，很難向銀行借錢。王朱岑苦笑說，&ldquo;我善於賣東西不擅長借東西，因此不愛跟銀行打交道，但最主要的原因是，融資租賃公司能快速週轉，一般談得快幾個禮拜就收到款，但銀行談來談去半年到一年、甚至更長，纔會收到款項，對於中小企業來說營運較不便&rdquo;。</div>
			<div>
				&nbsp;</div>
			<div>
				▲系統設備設計與維修佔整體營收比重高，工程師培訓需達6個月。</div>
			<div>
				&nbsp;</div>
			<div>
				設備機器維修收入佔10%　今年達1億元</div>
			<div>
				&nbsp;</div>
			<div>
				<a href="https://www.gafei.com/kafeibaguaxinxi/114226.html" style="font-size: inherit; font-style: inherit; font-variant-caps: inherit;">王力咖啡</a>去年營收爲1.2億元，獲利率約7&mdash;&mdash;8%。&ldquo;現在公司不是營業額有問題，而是公司要多少營業額&rdquo;。王朱岑有信心的說，今年王力咖啡營業額一定可以超過人民幣2億元，未來將最少成長30&mdash;&mdash;50%，5年內一定可達到人民幣10億元，而他有如此的信心，就是在&ldquo;人&rdquo;。</div>
			<div>
				&nbsp;</div>
			<div>
				<a href="https://www.gafei.com/kafeibaguaxinxi/114226.html" style="font-size: inherit; font-style: inherit; font-variant-caps: inherit;">王力咖啡</a>員工從原本不到10人，到目前約200名員工，王朱岑強調，公司發展擴大最主要的原因之一還有&ldquo;人&rdquo;，公司在評比社會企業責任中，也包括作業員對於工作開不開心，加班是否拿到加班費，或員工是否真想加班，都是順利發展關鍵。而&ldquo;設備工程師&rdquo;也是公司重要資產之一，一般從訓練到到合格需6個月。</div>
			<div>
				&nbsp;</div>
			<div>
				王朱岑進一步說，由於公司從機器設備的設計到維修、檢驗等，都有自己的軟件，因此，該部分收入相對較高，目前一般客戶在維修保養的機器，總共有7900臺，加上1354多家星巴克約有2210臺機器，總計超過1萬臺。今年前8月累計約人民幣1,200萬（約新臺幣6000萬元），預估今年可達2,500萬（約新臺幣1.25億）。</div>
			<div>
				&nbsp;</div>
			<div>
				▲從事咖啡業務15年以上的王朱岑，更設立咖啡學院，讓咖啡事業版圖更加擴大。</div>
			<div>
				&nbsp;</div>
			<div>
				系統化轉個性化　設咖啡學院找認證師</div>
			<div>
				&nbsp;</div>
			<div>
				<a href="https://www.gafei.com/kafeibaguaxinxi/114226.html" style="font-size: inherit; font-style: inherit; font-variant-caps: inherit;">王力咖啡</a>擁有9位咖啡品質認證師，王朱岑說，通常一杯咖啡的分數，需要由3個認證師來打分數，以前若要請一名認證師來打一次分數，就要3千美金，3位就需要1萬美金，但現在由於自己就有認證師，省下不少成本。</div>
			<div>
				&nbsp;</div>
			<div>
				<a href="https://www.gafei.com/kafeibaguaxinxi/114226.html" style="font-size: inherit; font-style: inherit; font-variant-caps: inherit;">王力咖啡</a>在中國大陸有55個大小客戶，包括必勝客、真鍋、COCO、巴黎貝瑞、酷勝石（COLD STONE）、IKEA、全家、統一超等。產品包括咖啡機、咖啡烘培機、飲品設備機器，到餐飲原料都有涉及，營業範圍廣泛。</div>
			<div>
				&nbsp;</div>
			<div style="padding: 0px; margin: 0px; outline: 0px; zoom: 1;">
				<span style="font-size: inherit; font-style: inherit; font-variant-caps: inherit; background-color: transparent;">&ldquo;現在提到創業，許多人都直接會想到開咖啡廳，其該商機在大陸仍然持續發酵&rdquo;。嗅到商機的王朱岑說，公司營運不只有系統設備，源頭咖啡豆的品質，以及中端的認證師，甚至是後端的個性化銷售，都還有一定的商機規模，因此，王力咖啡從設計、研發、培訓、服務四大核心來發展，相信未來必不會錯失商機。</span></div>
		</div>
	</li>
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