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'專業咖啡知識交流 更多咖啡豆資訊 請關注咖啡工房（微信公衆號cafe_style ） 加拿大咖啡店連鎖集團Tim Hortons，將在中國分店的菜單上增加粥和抹茶（matcha）產品，以提升在亞洲市場的競爭力，並更符合當地消費者的口味。 據《多倫多星報》表示，Tim Hortons' |
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'<img alt="" src="/uploads/allimg/180819/3-1PQ910010B50.jpg" /><br />
<h2 style="padding: 0px 0px 0px 28px; margin: 0px 0px 0.8em; outline: 0px; zoom: 1; font-size: 19px; font-weight: normal; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); box-sizing: border-box; border-width: 0px 0px 2px; border-bottom-style: solid; border-bottom-color: rgb(80, 193, 233); font-stretch: inherit; line-height: 30px; font-family: "ヒラギノ角ゴ Pro W3", "Hiragino Kaku Gothic Pro", メイリオ, Meiryo, "ＭＳ Ｐゴシック", sans-serif; vertical-align: baseline; position: relative; width: auto;">
<span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; font-size: 16px;"><font style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box; vertical-align: inherit;">專業咖啡知識交流 更多咖啡豆資訊 請關注咖啡工房（微信公衆號cafe_style ）</font></span></h2>
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<div>
加拿大咖啡店連鎖集團Tim Hortons，將在中國分店的菜單上增加粥和抹茶（matcha）產品，以提升在亞洲市場的競爭力，並更符合當地消費者的口味。</div>
<div>
</div>
<div>
據《多倫多星報》表示，Tim Hortons的總裁馬賽多（Alex Macedo）已計劃未來10年，在亞洲地區開設1,500家分店，並做了充分的市場調查。</div>
<div>
</div>
<div>
他表示，雖然亞洲市場已存在衆多咖啡店品牌，但相關的店鋪都偏向快餐風格。而Tim Hortons想要創造的，是令顧客願意停留一整天的舒適環境。</div>
<div>
</div>
<div>
因此，該公司將在中國的分店供應本土的特色食物與飲品，例如粥與抹茶食品，還有可口的早餐與午餐。</div>
<div>
</div>
<div>
他發現，中國許多咖啡店都會出售蛋糕一類的甜品，但他認爲中國人並不像加拿大人一樣喜歡喫甜食。</div>
<div>
</div>
<div>
越來越多年輕人愛咖啡類飲品</div>
<div>
</div>
<div>
此外，食品產業專家卡達（Robert Carter）表示，看好該公司的市場拓展計劃，因爲隨著中國中產階級羣體的增多，更多人願意外出用餐，而且喜歡喝咖啡而不是喝茶。</div>
<div>
</div>
<div>
但他也提醒，制訂菜單時還需注重把它的原有特色產品與適應中國市場的產品相結合，取得平衡。</div>
<div>
</div>
<div>
例如，他和馬賽多都認爲，Tim Hortons的招牌飲品冰奶咖啡（iced cappuccino），可幫助在海外市場中脫穎而出，得到中國年輕一代消費者歡迎。有調查顯示，咖啡類飲品在中國甚至北美市場中的受歡迎程度，均已超過傳統即磨咖啡。</div>
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'https://madmin.gafei.com/views-122865' |
| get |
array (
's' => 'article',
'c' => 'show',
'id' => '122865',
'm' => 'index',
) |
