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'1天開出52萬家“咖啡加盟店”！咖啡界“拼多多”是如何煉成的？'

'/uploads/allimg/181006/3-1Q00610204I53.jpg'

'1天,開出,52萬家,咖啡加盟店,咖啡,拼多多,如何,煉成,'

'專業咖啡知識交流 更多咖啡豆資訊 請關注咖啡工房（微信公衆號cafe_style ） 1 1天實現52萬家咖啡門店，震驚業界 據說，愛咖啡的人，都有一個自己的咖啡館夢想！ 可是夢想很飽滿，現實很骨感！要開一間咖啡館，就要考慮衆多因素：店鋪成本、人工成本、固定資'

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''

'2018-10-06 10:29:28'

'2018-10-06 10:22:58'

'124795'

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'<h2 style="padding: 0px 0px 0px 28px; margin: 0px 0px 0.8em; outline: 0px; zoom: 1; font-size: 19px; font-weight: normal; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); box-sizing: border-box; border-width: 0px 0px 2px; border-bottom-style: solid; border-bottom-color: rgb(80, 193, 233); font-stretch: inherit; line-height: 30px; font-family: &quot;ヒラギノ角ゴ Pro W3&quot;, &quot;Hiragino Kaku Gothic Pro&quot;, メイリオ, Meiryo, &quot;ＭＳ Ｐゴシック&quot;, sans-serif; vertical-align: baseline; position: relative; width: auto;">
	<span style="font-size:14px;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1;"><font style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box; vertical-align: inherit;"><img alt="" src="/uploads/allimg/181006/3-1Q00610203C21.jpg" /><br />
	專業咖啡知識交流 更多咖啡豆資訊 請關注咖啡工房（微信公衆號cafe_style ）</font></span></span></span></span></h2>
<div style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: 微軟雅黑, 黑體, Arial;">
	<div style="padding: 0px; margin: 0px; outline: 0px; zoom: 1;">
		<div>
			<span style="font-size:14px;"><strong>1</strong></span></div>
		<div>
			&nbsp;</div>
		<div>
			<span style="font-size:14px;"><strong>1天實現52萬家&ldquo;咖啡門店&rdquo;，震驚業界</strong></span></div>
		<div>
			&nbsp;</div>
		<div>
			<span style="font-size:14px;">據說，愛咖啡的人，都有一個自己的咖啡館夢想！</span></div>
		<div>
			&nbsp;</div>
		<div>
			<span style="font-size:14px;">可是夢想很飽滿，現實很骨感！要開一間咖啡館，就要考慮衆多因素：店鋪成本、人工成本、固定資產成本&hellip;&hellip;</span></div>
		<div>
			&nbsp;</div>
		<div>
			<span style="font-size:14px;">各種成本相加，如果沒有個50、100萬揣在兜裏，那麼就聽君一勸：還是安安穩穩坐在電腦桌前，如君一樣，做做白日夢足矣。</span></div>
		<div>
			&nbsp;</div>
		<div>
			<span style="font-size:14px;">不過，就在上個月，這個白日夢枷鎖被打破，幫助很多愛咖啡的人實現了&ldquo;咖啡館&rdquo;之夢。</span></div>
		<div>
			&nbsp;</div>
		<div>
			<span style="font-size:14px;">這背後破解者就是人人都熟知的連咖啡品牌。</span><br />
			&nbsp;</div>
		<div>
			<span style="font-size:14px;"><img alt="" src="/uploads/allimg/181006/3-1Q00610204I53.jpg" /></span><br />
			&nbsp;</div>
		<div>
			<span style="font-size:14px;">2018年8月1日，連咖啡正式在微信裏上線一款小程序，名爲&ldquo;口袋咖啡館&rdquo;。如果單從小程序屬性來看，確實沒有吸引人的地方。</span></div>
		<div>
			&nbsp;</div>
		<div>
			<span style="font-size:14px;">不過，在連咖啡精心設計下，這款小程序變得格外與衆不同。</span></div>
		<div>
			&nbsp;</div>
		<div>
			<span style="font-size:14px;">首先，咖啡館只存在於互聯網世界，沒有像螞蟻金服一樣，你在線上種一顆樹，我就在現實沙漠中種一棵。</span></div>
		<div>
			&nbsp;</div>
		<div>
			<span style="font-size:14px;">其次，咖啡館風格可以按照自己的喜好來自行裝潢。</span></div>
		<div>
			&nbsp;</div>
		<div>
			<span style="font-size:14px;">再次，根據自己對咖啡的瞭解以及對周圍市場人羣的判斷，上相對應不同口味的咖啡商品。</span></div>
		<div>
			&nbsp;</div>
		<div>
			<span style="font-size:14px;">就這樣，世界上獨一無二，專屬於自己的咖啡館出現了，並且可以開始營業。</span></div>
		<div>
			&nbsp;</div>
		<div>
			<span style="font-size:14px;">根據業內人士透漏，當日，&ldquo;口袋咖啡館&rdquo;線上頁面瀏覽量超過420萬，累積開出咖啡館超過了52萬個。</span></div>
		<div>
			&nbsp;</div>
		<div>
			<span style="font-size:14px;">其中有位&ldquo;館長&rdquo;用戶當天賣出了200多杯，別小看這幾百杯，可是超過了很多線下小型咖啡館一日的售賣量。</span></div>
		<div>
			&nbsp;</div>
		<div>
			<span style="font-size:14px;">這樣&ldquo;拓店&rdquo;方式，不僅引起業界震驚，被預測成爲下一個新零售風口，而且這樣的模式存在，實現了&ldquo;讓天下沒有難開的咖啡館&rdquo;的願景！</span></div>
		<div>
			<br />
			<span style="font-size:14px;"><img alt="" src="/uploads/allimg/181006/3-1Q006102104D7.jpg" /></span><br />
			&nbsp;</div>
		<div>
			<span style="font-size:14px;"><strong>2</strong></span></div>
		<div>
			&nbsp;</div>
		<div>
			<span style="font-size:14px;"><strong>拋開傳統方式，走出獨樹一幟的風格</strong></span></div>
		<div>
			&nbsp;</div>
		<div>
			<span style="font-size:14px;">相關數據顯示，中國咖啡市場每一年以20%的速度快速發展，遠高於全球2%的增速。預計到2025年，達到萬億級市場。</span></div>
		<div>
			&nbsp;</div>
		<div>
			<span style="font-size:14px;">隨着中產消費者數量不斷壯大，對於咖啡消費需求從價格慢慢轉移到注重體驗服務上。消費者開始開始注重品質，強調效率，要求體驗。</span></div>
		<div>
			&nbsp;</div>
		<div>
			<span style="font-size:14px;">從側面反映出，消費從&ldquo;需要&rdquo;過度到&ldquo;想要&rdquo;。消費者想要什麼，往往會主導市場發展方向。</span></div>
		<div>
			&nbsp;</div>
		<div>
			<span style="font-size:14px;">在過去，星巴克主打&ldquo;人圍繞咖啡館&rdquo;的消費場景。如今，連咖啡尋求到了新的場景變化，轉而是&ldquo;讓咖啡圍繞着人&rdquo;。</span></div>
		<div>
			&nbsp;</div>
		<div>
			<span style="font-size:14px;">針對這點，連咖啡做出怎樣的破局？</span></div>
		<div>
			<br />
			<span style="font-size:14px;"><img alt="" src="/uploads/allimg/181006/3-1Q006102123592.jpg" /></span><br />
			<br />
			&nbsp;</div>
		<div>
			<span style="font-size:14px;"><strong>打破空間格局，改變服務行爲！</strong></span></div>
		<div>
			&nbsp;</div>
		<div>
			<span style="font-size:14px;">星巴克、瑞幸咖啡、連咖啡三大咖啡陣營中，連咖啡的線下門店爲最簡化。</span></div>
		<div>
			&nbsp;</div>
		<div>
			<span style="font-size:14px;">星巴克純屬於固定消費場景，瑞幸咖啡門店雖小，起碼還有接待的地方，而連咖啡只負責製作、配送，場景消費、接待都沒有。</span></div>
		<div>
			&nbsp;</div>
		<div>
			<span style="font-size:14px;">這樣的職能聚焦是線下能夠批量規模化生產，製作效率也會大大提升。目前，日均派送量超過10萬杯是沒有問題的，高峯期時逼近40萬杯也能應付過來。</span></div>
		<div>
			<br />
			<span style="font-size:14px;"><img alt="" src="/uploads/allimg/181006/3-1Q00610215ab.jpg" /></span><br />
			&nbsp;</div>
		<div>
			<span style="font-size:14px;"><strong>增加密度，縮小距離！</strong></span></div>
		<div>
			&nbsp;</div>
		<div>
			<span style="font-size:14px;">另外，門店的屬性決定了門店的大小。在空間管理上，連咖啡追求小衆，地理位置上不要求是黃金地段，只要能迅速增加覆蓋廣度和密度就好。</span></div>
		<div>
			&nbsp;</div>
		<div>
			<span style="font-size:14px;">這樣的形式，可以縮短自身與消費者之間的距離，無限靠近用戶，保證準時送達到消費者手裏，咖啡口感完好。</span></div>
		<div>
			<br />
			<span style="font-size:14px;"><img alt="" src="/uploads/allimg/181006/3-1Q00610214M20.jpg" /></span><br />
			&nbsp;</div>
		<div>
			<span style="font-size:14px;"><strong>3</strong></span></div>
		<div>
			&nbsp;</div>
		<div>
			<span style="font-size:14px;"><strong>不至於咖啡，引領飲品線上化</strong></span></div>
		<div>
			&nbsp;</div>
		<div>
			<span style="font-size:14px;">在2018年4月，連咖啡就開啓了&ldquo;小程序&rdquo;之旅，推出了&ldquo;咖啡拼團&rdquo;新嘗試。</span></div>
		<div>
			&nbsp;</div>
		<div>
			<span style="font-size:14px;">當下，拼團模式的勢頭正火熱。在這個熟悉氛圍裏，連咖啡以&ldquo;咖啡&rdquo;爲基礎，推崇這樣玩法，自然得到衆多消費者熱捧，</span></div>
		<div>
			&nbsp;</div>
		<div>
			<span style="font-size:14px;">據悉，短短3個小時內，就有10萬人拼團成功，並且小程序還給連咖啡引流接近20萬消費者關注。</span></div>
		<div>
			&nbsp;</div>
		<div>
			<span style="font-size:14px;">拼團之外，就是雲合剛剛在前面提及到的&ldquo;口袋咖啡館&rdquo;玩法。連咖啡CMO張洪基提及到：我們認真的祕密，是連咖啡對遊戲化思維運用。</span></div>
		<div>
			&nbsp;</div>
		<div>
			<span style="font-size:14px;">&ldquo;口袋咖啡館&rdquo;屬於參與遊戲類型，注入不少遊戲化設定。讓遊戲有了更多立體感，能夠吸引用戶們立即參與進來。</span></div>
		<div>
			&nbsp;</div>
		<div>
			<span style="font-size:14px;">參與感、真實感交融，加深用戶對連咖啡的體驗感與成就感。則會激發用戶情不自禁在自己的交友渠道上分享，從而增加連咖啡品牌曝光度。</span></div>
		<div>
			&nbsp;</div>
		<div>
			<span style="font-size:14px;">圍繞這幾種玩法，促進消費者會在連咖啡身上週均消費2.8杯，遠遠高於國內大陸人均消費水平。</span></div>
		<div>
			&nbsp;</div>
		<div>
			<span style="font-size:14px;">連咖啡創始人透漏，未來基於小程序，還會繼續上新各種玩法帶動消費者下單。</span></div>
		<div>
			&nbsp;</div>
		<div>
			<span style="font-size:14px;">不僅能增長咖啡銷量，還會針對飲料品類進行全面突破。</span></div>
		<div>
			&nbsp;</div>
		<div>
			<span style="font-size:14px;">善於玩社交，All in小程序，在其中不斷嘗試和優化更多玩法，形成自己獨有的新社交電商思維，打造自身咖啡品牌生態，形成銷售閉環。</span></div>
		<div>
			&nbsp;</div>
		<div>
			<span style="font-size:14px;">爲此，視它爲&ldquo;咖啡界拼多多&rdquo;不爲過！</span></div>
	</div>
</div>
<br style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: 微軟雅黑, 黑體, Arial;" />
<h2 style="padding: 0px 0px 0px 28px; margin: 0px 0px 0.8em; outline: 0px; zoom: 1; font-size: 19px; font-weight: normal; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); box-sizing: border-box; font-family: &quot;ヒラギノ角ゴ Pro W3&quot;, &quot;Hiragino Kaku Gothic Pro&quot;, メイリオ, Meiryo, &quot;ＭＳ Ｐゴシック&quot;, sans-serif; line-height: 30px; font-variant-ligatures: normal; orphans: 2; widows: 2; border-width: 0px 0px 2px; border-bottom-style: solid; border-bottom-color: rgb(80, 193, 233); font-variant-numeric: inherit; font-stretch: inherit; vertical-align: baseline; position: relative; width: auto;">
	<span style="font-size:14px;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box; font-family: 微軟雅黑, 黑體, Arial; text-indent: 32px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">END</span></span></span></span></h2>
<div>
	&nbsp;</div>
'

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'1天開出52萬家“咖啡加盟店”！咖啡界“拼多多”是如何煉成的？_連咖啡_咖啡館經營_中國咖啡網'

'1天,開出,52萬家,咖啡加盟店,咖啡,拼多多,如何,煉成'

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