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'<span style="font-size:16px;"><img alt="" src="/uploads/allimg/170920/3-1F920113921I6.jpg" style="width: 800px; height: 500px;" /><br />
<span style="color: rgb(62, 62, 62); font-family: 微軟雅黑, 黑體, Arial;">專業咖啡師交流 請關注咖啡工房（微信公衆號cafe_style ）</span></span><br />
<br />
<div>
<span style="font-size:16px;"> 頭家加油站</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> 俏空姐換下制服加入家族生意，變身咖啡女郎，花一年時間說服父親聘請設計師、設計商標、改革包裝、打響招牌，五年來生意蒸蒸日上，營收也翻一番。</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> 29歲王琳慧五年前脫下空姐制服，加入父親王福來（61歲）創辦的“咖啡福”，主營袋裝式傳統咖啡粉。</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> 王琳慧剛加入時，取自父親名字的“咖啡福”連自己的商標都沒有，她迫切地希望協助父親建立起品牌。</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> 起初，父親覺得舊包裝能提供很多信息，不願改變。</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> 聘設計師重新包裝</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> 她說：“老一輩的人不相信營銷，但如今的顧客已經改變了，我花了一年說服父親，聘請設計師，重新包裝我們的產品。”</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> 王琳慧說：“從前我們在外擺攤時，別人不瞭解我們，我們說出名號別人也不一定知道。如今，顧客遠遠看到我們的商標，就能叫出我們的名號，非常令人開心。”</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> 看到成效後，父親也開始接受改變。</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> 包裝雖新，“咖啡福”口味卻保留傳統，堅持以純正咖啡豆新鮮磨成粉，完美地模擬出在咖啡店喝到的感覺。</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> 如今，“咖啡福”不但供貨給咖啡店、食肆、醫院和學校等，也進軍各大超級市場，營收也翻一番。</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> 父抵押公寓換資金 協助女兒拓展生意</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> 女兒接手時，父親坦言公司只是空殼，賺得不多，爲了幫女兒拓展生意，他抵押公寓換資金。</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> 王福來在42歲時認爲賣袋裝咖啡有商機，開辦了“咖啡福”，但多年來賺得並不多。</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> 他說：“原本打算做到四個女兒都畢業，就金盆洗手，怎料有女兒願意接手，這是我最欣慰的事。”</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> 王琳慧在家中排行老二，當初辭掉空姐的工作時，她曾與父親促膝長談。父親向她坦言，公司只有一個空殼，賺不了多少錢。</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> 但王琳慧仍毅然決定加入公司，她說：“我從小就看到父親辛苦，爲公司付出很多，所以一直有幫助他的想法。我怕適應了舒適的生活，就再也喫不了苦，因此趁年輕，決定加入家族企業打拼。”</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> 王家四姐妹從小每逢假期就到店裏幫忙，王琳慧說：“那時假期沒有零用錢，就在家裏打工，幫忙包裝，打下了基礎。”</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> 父親爲了成全女兒，還抵押自己的公寓，換取資金，協助女兒發展公司。</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> 從包裝到推銷 一切親力親爲</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> 剛剛加入公司時，很多人懷疑她可否稱職，爲了贏得員工們的信任，她從包裝咖啡到去超市當推銷員，一切都親力親爲。</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> 如今公司的利潤多了一倍，公司運作已步入正軌，王琳慧認爲公司接下來面對的挑戰將不同於以往，她將更多的站在決策者的位置上，引導公司更上一層樓。</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> 她表示，已積極響應智慧國的號召，運用電子化的方式處理訂單和收據，節省人力和時間。</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> 王琳慧也絞盡腦汁推陳出新，除了推出更健康的咖啡，最近也推出了一系列的茶產品。</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> 她說：“我們與市面上已有的速溶產品做出區分，我們的每一個茶包裏，裏面都是真真正正的茶葉。”</span></div>
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'child' => 0,
'childids' => 323,
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => 1,
'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '1',
'namerule' => '{typedir}{Y}{M}{D}{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '323',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-7yuezixun.html',
'total' => 1,
'field' =>
array (
),
),
) |
| urlrule |
'/views-109497-[page].html' |
| fix_html_now_url |
'' |
| my_web_url |
'https://1lo.gafei.com/views-109497' |
| get |
array (
's' => 'article',
'c' => 'show',
'id' => '109497',
'm' => 'index',
) |
