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'如何打造一杯爆款咖啡？鹹香培根咖啡/鹽汽水鍋巴咖啡/青瓜咖啡' |
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'<h2>
專業咖啡知識交流 更多咖啡豆資訊 請關注咖啡工房（微信公衆號cafe_style ）</h2>
<p>
在咖啡品牌巨頭尋求變革、新玩家入場，以及資本加倍青睞、互聯網巨頭爭奪新零售陣地的背景下，咖啡市場仍然面臨重重變數，新玩家們能否站穩腳跟，一個爆款產品非常重要。</p>
<p>
</p>
<p>
想要做好競爭，先把顧客吸引過來</p>
<p>
</p>
<p>
做產品有三種商業模式，一是流量，第二留存，第三商業化。先把顧客吸引過來，再通過復購率的提高，把顧客留下來。</p>
<p>
</p>
<p>
在產品本身的壁壘之上，還有一層不可忽視的存在——認知。即如何打造顧客對品牌的認知程度。想要在激烈的市場競爭中佔有一席之地，拼的一個是產品，不一樣的搭配，一定會帶給顧客新奇的口感和體驗。</p>
<p>
</p>
<p>
</p>
<p>
<img alt="" src="/uploads/allimg/181114/15-1Q11412224Y58.jpg" /></p>
<p>
</p>
<p>
</p>
<p>
品牌符號很重要</p>
<p>
</p>
<p>
什麼是品牌符號?</p>
<p>
</p>
<p>
就是你的品牌LOGO、品牌形象、品牌口碑以及品牌個性。品牌符號是使品牌升級的一個重要的因素，品牌LOGO是一個重要的消費入口，他會給消費者提供一種認知，也決定着消費者的選擇，咖啡作爲特殊的餐飲行業，品牌符號就更加重要，它是一個品牌標準化、現代化的基礎，有品牌認知和口碑將很難獲客。</p>
<p>
</p>
<p>
</p>
<p>
<img alt="" src="/uploads/allimg/181114/15-1Q11412225L36.jpg" /></p>
<p>
</p>
<p>
</p>
<p>
這些“怪”咖啡竟然異常火爆！</p>
<p>
</p>
<p>
來自Peepo Cafe網紅“培根咖啡”意想不到的將培根加入了咖啡裏。微甜的咖啡帶着一絲鹹香，最後還能嚼到一口培根，新鮮感十足。</p>
<p>
</p>
<p>
<img alt="" src="/uploads/allimg/181114/15-1Q114122306256.jpg" /></p>
<p>
</p>
<p>
來自Double Win Cafe 檸檬葉冰拿鐵</p>
<p>
</p>
<p>
檸檬葉冰拿鐵，味道很特別，一口就感覺自己到了泰國，咖啡口感一如既往的濃郁，甜而不膩，檸檬葉的味道越來越濃，非常適合夏天。一杯咖啡最貴的也不超過22元。</p>
<p>
</p>
<p>
<img alt="" src="/uploads/allimg/181114/15-1Q114122349464.jpg" /></p>
<p>
</p>
<article>
<p>
將高溫的濃縮咖啡澆注在檸檬葉上，最大程度也最自然的激發葉子本身的香氣，並完美的融進了咖啡裏，因此喝下去的每一口都感到清爽~</p>
<p>
<img alt="" src="/uploads/allimg/181114/15-1Q11412240c17.jpg" /></p>
<p>
</p>
<p>
還加入了天然堅果醬和椰漿，實在是太會玩了。悶熱的天氣，搭配一杯如此“薩瓦迪卡”的冰拿鐵，簡直再適合不過了，喝一口就上癮~</p>
<p>
她們還有一款青瓜拿鐵，也是剛剛面世不久的自創新品哦，同樣是泰國風十足，清新的口味圈粉了無數小夥伴。</p>
<p>
<img alt="" src="/uploads/allimg/181114/15-1Q11412241c92.jpg" /></p>
<p>
▲青瓜拿鐵</p>
<p>
將青瓜汁與拿鐵混合，入口就能感到十分清爽，沒想到青瓜竟然和拿鐵這麼搭！</p>
</article>
<p>
</p>
<p>
</p>
<p>
椰子咖啡</p>
<p>
</p>
<p>
最近很多咖啡館都流行椰子咖啡，椰子咖啡採用一整顆真材實料的椰子</p>
<p>
</p>
<p>
</p>
<p>
<img alt="" src="/uploads/allimg/181114/15-1Q114122431559.jpg" /></p>
<p>
</p>
<p>
</p>
<p>
耶加咖啡是將椰汁倒出後倒入濃縮咖啡，喝起來椰子水的味道很突出，夾雜着咖啡微微的苦澀，總體口感很清爽。</p>
<p>
</p>
<p>
</p>
<p>
<img alt="" src="/uploads/allimg/181114/15-1Q114122442W8.jpg" /></p>
<p>
</p>
<p>
</p>
<p>
有練的弄堂鹽汽水咖啡</p>
<p>
</p>
<p>
作爲李宗盛和五月天的粉絲，一定不會對有練感到陌生。它家的咖啡甜品和創意服飾都很有特色。咖啡再加上香草冰淇淋和香脆鍋巴，瞬間迸發出新奇的口感，帶來超級奇妙的味蕾體驗。</p>
<p>
</p>
<p>
</p>
<p>
<img alt="" src="/uploads/allimg/181114/15-1Q1141224533E.jpg" /></p>
<p>
</p>
<p>
</p>
<p>
靠低價吸引顧客在咖啡行業是不可能的</p>
<p>
</p>
<p>
如果你想進入一個市場，那麼問自己幾個基本的問題就可以了。你們哪裏的消費者喝不喝咖啡?想不想喝更好的咖啡?你自己會不會做更好的咖啡?如果這幾個問題都有肯定的回答那就證明開咖啡店絕對是可行的。定戰略，做決策往往不需要高大上的理由，堅定而準確就可以了。</p>
<p>
</p>
<p>
</p>
<p>
餐飲行業在革命，咖啡行業更是如此</p>
<p>
</p>
<p>
咖啡行業也是餐飲業，目前的餐飲行業大致分爲三個流派：網紅派、實力派、保守派。中國餐飲品牌還沒有一個超過百億的大品牌，對比發達國家的大型餐飲品牌、咖啡品牌進駐中國，如此巨大的落差正是一個機會，選擇哪一種流派，要站好隊。</p>
<p>
</p>
<p>
如果你想進入一個市場，那麼問自己幾個基本的問題就可以了。你們哪裏的消費者喝不喝咖啡?想不想喝更好的咖啡?你自己會不會做更好的咖啡? 如果這幾個問題都有肯定的回答那就證明開咖啡店絕對是可行的。</p>
<p>
</p>
<p>
定戰略，咖啡的奇葩和創意！一款爆款產品總比產品多而雜要更簡單粗暴。</p>
<p>
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<p>
<img alt="" src="/uploads/allimg/181114/15-1Q11412250AE.jpg" /></p>
<div>
END
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'namerule' => '{typedir}/{Y}{M}{D}{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '319',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-kafeibisaixinwen.html',
'total' => 40,
'field' =>
array (
),
),
320 =>
array (
'id' => '320',
'pid' => '2',
'pids' => '0,1,2',
'name' => '外國咖啡',
'dirname' => 'zixun/waiguokafeixinxi',
'pdirname' => 'kafeixinwen/zixun/',
'child' => 0,
'childids' => 320,
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => 1,
'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '13',
'namerule' => '{typedir}/{Y}/{M}{D}/{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '320',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-zixun/waiguokafeixinxi.html',
'total' => 13,
'field' =>
array (
),
),
323 =>
array (
'id' => '323',
'pid' => '2',
'pids' => '0,1,2',
'name' => '7月資訊',
'dirname' => '7yuezixun',
'pdirname' => 'kafeixinwen/zixun/',
'child' => 0,
'childids' => 323,
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => 1,
'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '1',
'namerule' => '{typedir}{Y}{M}{D}{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '323',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-7yuezixun.html',
'total' => 1,
'field' =>
array (
),
),
) |
| urlrule |
'/views-127197-[page].html' |
| fix_html_now_url |
'' |
| my_web_url |
'https://madmin.gafei.com/views-127197' |
| get |
array (
's' => 'article',
'c' => 'show',
'id' => '127197',
'm' => 'index',
) |
