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'急速成長韓國咖啡連鎖市場'

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'急速,成長,韓國,咖啡,連鎖,市場,'

'短時間內，韓國已經成爲星巴克繼美國和日本之後的第三大主戰場，以至於韓國政府可能會設法限制這個急速成長的咖啡連鎖市'

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'2016-09-23 10:10:52'

'2016-09-23 10:10:49'

'77799'

''

''

''

''

''

''

''

''

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NULL

'<div>
	短時間內，韓國已經成爲星巴克繼美國和日本之後的第三大主戰場，以至於韓國政府可能會設法限制這個急速成長的咖啡連鎖市場。在韓國首爾，幾乎在每兩棟樓設有一間咖啡廳如星巴克、Caffe Bene和Angel-in-us Coffee，同時這些店鋪相距可能只有70米。</div>
<div>
	&nbsp;</div>
<div>
	在韓國市場曾經是奢侈品咖啡飲料，在過去幾年以令人目眩的速度增長，2006至2011年的五年期間，韓國咖啡館的數量上漲了近10倍，店面總數甚至達到12,381家。在過去的五年，星巴克店的數量增加了一倍以上至367，去年，星巴克公司表示計劃到2016年，韓國星巴克門店數將提高到700家。</div>
<div>
	&nbsp;</div>
<div>
	去年，韓國成年人平均消耗338杯咖啡，韓國海關表示在過去的四年裏，咖啡進口增長了44％，進口量增長至130,000噸。在同一時間，KB金融集團表示，整體咖啡的市場價值達到了2.48萬億韓元（約合21.9億美元），比過往增長了17倍。</div>
<div>
	&nbsp;</div>
<div>
	分析師表示，是星巴克在1999年進入韓國市場，引發了韓國的咖啡熱潮。文化評論員、首爾慶熙大學教授Lee Taek-gwang說：&ldquo;如果沒有星巴克，就不會有這裏的咖啡熱潮。&rdquo;&ldquo;星巴克是美國文化的象徵，如今它廣泛獲得了韓國年輕人的認同和欣賞。&rdquo;首爾一所高中老師Ko Sun-bee表示：&ldquo;因爲很少地方能夠讓我舒適的和朋友見面，所以我會更多的選擇和朋友到咖啡館見面。&rdquo;</div>
<div>
	&nbsp;</div>
<div>
	韓國濃咖啡和拿鐵咖啡的市場需求足夠大，可以幫助咖啡連鎖店和個體商店的改善命運。</div>
<div>
	&nbsp;</div>
<div>
	Yeondoo咖啡店主Yeo Seon-koo表示：&ldquo;我很感謝星巴克。&rdquo;&ldquo;韓國以前一杯咖啡賣300韓元，但星巴克使人們願意支付近5000韓元去消費一杯咖啡，不管他們喜歡還是不喜歡。&rdquo;</div>
<div>
	&nbsp;</div>
<div>
	韓國，亞洲第四大經濟體，但現在有這麼多的咖啡館充斥市場，韓國監管部門不得不考慮是否要定一個咖啡店&ldquo;距離&rdquo;相關的新專營權，以保護他們免受割喉式競爭。反壟斷機構公平貿易委員會的官員說：&ldquo;特許經營運營商允許一個店開到同一品牌的另一個店附近，這會讓現有的商店顯着的降低銷售額，對現有商店來說這將很大的傷害。&rdquo;FTC（美國聯邦貿易委員會）與咖啡特許經營商將開始談判對是否設定店面距離規則及其他規則，談判結果或將9月公佈。</div>
<div>
	&nbsp;</div>
<div>
	4月FTC採取對連鎖麪包店採取了同樣的規則，規定每500米可以有一個新的商店，500米內不可以超過1個以上的專營店。雖然有批評者認爲此舉傷害規模較小的店鋪。</div>
<div>
	&nbsp;</div>
<div>
	無論結果如何，咖啡熱潮是不可能的任何時間很快冷卻。Yeondoo咖啡店主Yeo Seon-koo說，儘管首爾的咖啡特許經營權的市場飽和，但咖啡消費仍處於比較低水平上，這意味着市場進一步的增長仍然是可能的。首爾的咖啡市場如今仍處於早期成熟的階段<img alt="" src="/uploads/allimg/160923/8-1609231010463E.jpg" style="width: 392px; height: 220px;" /></div>
'

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'急速成長韓國咖啡連鎖市場_咖啡資訊_咖啡新聞_中國咖啡網'

'急速,成長,韓國,咖啡,連鎖,市場'

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