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'<p style="text-align: center;">
<strong><img alt="" src="/uploads/allimg/150305/3-150305230339427.jpg" /></strong></p>
<p>
<strong> 共同的目標 (Common Goals)</strong></p>
<p>
首先，不管某一個咖啡廳把它叫做什麼：企業標準、制度還是程序，咖啡廳裏所有的員工和咖啡師要能理解和朝着一個培訓目標努力。或者，咖啡師還可以有更長遠和廣泛的目 標，例如：達到美國精品咖啡協會或歐洲精品咖啡協會制定的行業標準。其它國家，像澳大利亞和新西蘭，有國家制定的培訓標準，並且有專門的培訓機構或組織爲咖啡師提供課程培訓，然後爲合格的咖啡師頒發證書。另外還有一些全球性的基準作爲咖啡師的目標，例如：世界咖啡師大賽。不管這些目標是什麼，這些規則都應該被清晰的總結出來，所有的咖啡從業人員都應該努力瞭解這些，並把這些作爲培訓的重點。一本完善的《咖啡廳從業人員手冊》對每一個咖啡廳都是非常必要的。</p>
<p>
<strong> 自信又有能力的員工(Confident and Competent Staff)</strong></p>
<p>
如果所有員工都已經通過培訓瞭解和掌握了所在的咖啡廳的制度、規章和要求，那麼每個人都會清楚自己要做什麼、什麼時候做以及怎麼做，毫無疑問，這樣就會減少失誤的機會。經過培訓的員工不僅具備足夠的工作能力，而且工作時充分自信和放鬆。這樣員工的滿足感也會更強。自信又有能力的員工工作放鬆並且幸福感高，對顧客服務也就更好，這應該作爲所有咖啡廳老闆的目標，也只有經過系統的員工培訓才達做到的。</p>
<p>
<strong> 服務質量始終如一(Consistency of Service)</strong></p>
<p>
培訓咖啡師的另一個目的就是爲了咖啡師服務質量始終如一。咖啡廳的工作很多是重複性的，服務質量始終如一是這類工作的重中之重。如果一個顧客再次光顧你的咖啡廳，說明他想要得到的是和之前一樣的，毫無疑問，滿足顧客的這個需求很重要，不能有意外。顧客回到咖啡廳，可能是爲了再喝到之前喝過的咖啡，也有可能是爲了能體驗之前體驗到的服務，如果改變了顧客之前喝的飲料的量或口味，甚至是音樂風格，都有可能會使顧客的滿意度降低。保證服務質量不變唯一的方法，就是對咖啡師進行全方位的培訓。另外，制定一本《咖啡廳從業人員手冊》對此也有幫助。</p>
<p>
<strong> 顧客的滿意度 (Customer Satisfaction)</strong></p>
<p>
自信又有能力的咖啡師和不變的服務質量，可以讓一個咖啡廳的顧客很滿意，他們會成爲咖啡廳的忠實顧客。商業中有一種說法：“80%的新客戶是由20%的老客戶帶來的”。因此，在對待老客戶的時候要給他們留下好印象。顧客對一家好咖啡廳的評價可以很快傳播出去，壞的咖啡廳也是一樣。如果你想留住你的老客戶，並且讓他們帶來新客戶，保證顧客的滿意度是首要任務，而保證顧客滿意度的方法就是要培訓優秀的咖啡師。</p>
<p>
如果咖啡師培訓沒有一個明確的目標，就培訓不出自信又有能力的咖啡師，就不能提供高質量的服務，顧客滿意度就不高，那咖啡廳離關門就不遠了。所以，投入一定的時間、精力和資源，確定顧客想要什麼，然後確定明確的標準、制度，將這些總結歸納起來制定爲規章，按照這些培訓員工，咖啡廳生意的成功就指日可待了。</p>
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