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'亞馬遜涉足我國咖啡領域 推出線上咖啡館' |
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'<p style="margin: 0px 0px 20px; padding: 0px; border: 0px; font-family: Tahoma, Helvetica, 宋體, \'Microsoft Yahei\', Arial; font-size: 14px; line-height: 25px; vertical-align: baseline; word-wrap: break-word; color: rgb(68, 68, 68);">
繼京東注資3W咖啡後，前景被看好的國內咖啡領域再引電商巨頭涉足。亞馬遜中國日前推出線上咖啡館，與京東注資線下店的模式不同，亞馬遜中國瞄準的是線上商品市場。北商研究院分析認爲，中國咖啡消費量正以每年15%-20%的幅度增長，咖啡設備需求也將日益攀升。<br />
<img alt="" src="/uploads/allimg/160623/3-160623104F4506.png" style="width: 500px; height: 311px;" /></p>
<p style="margin: 0px 0px 20px; padding: 0px; border: 0px; font-family: Tahoma, Helvetica, 宋體, \'Microsoft Yahei\', Arial; font-size: 14px; line-height: 25px; vertical-align: baseline; word-wrap: break-word; color: rgb(68, 68, 68);">
在亞馬遜咖啡館網頁，可以看到咖啡機、咖啡輔食以及咖啡書籍等各類商品。對於這些，亞馬遜在中國方面稱， 亞馬遜咖啡館包含咖啡機、咖啡壺、咖啡原料、咖啡書籍及濾紙在內的五大主流品類，2000多款咖啡相關選品，來自亞馬遜中國自營平臺、亞馬遜“海外購”以及第三方賣家。</p>
<p style="margin: 0px 0px 20px; padding: 0px; border: 0px; font-family: Tahoma, Helvetica, 宋體, \'Microsoft Yahei\', Arial; font-size: 14px; line-height: 25px; vertical-align: baseline; word-wrap: break-word; color: rgb(68, 68, 68);">
線上咖啡館要向消費者提供咖啡品鑑和製作的一站式購物體驗。據瞭解，咖啡設備在電商平臺中多分散於廚衛家電、小家電等類目；如咖啡豆、咖啡粉、牛奶等咖啡製作原料更是分在不同類目。</p>
<p style="margin: 0px 0px 20px; padding: 0px; border: 0px; font-family: Tahoma, Helvetica, 宋體, \'Microsoft Yahei\', Arial; font-size: 14px; line-height: 25px; vertical-align: baseline; word-wrap: break-word; color: rgb(68, 68, 68);">
注意到，電商平臺上的咖啡類產品已不侷限於簡單的速衝咖啡。咖啡設備、咖啡豆等商品早已登陸各大電商平臺。如京東、淘寶等電商平臺上，咖啡設備銷量可觀；什麼值得買等導購類網站，也時常有咖啡機的產品推薦。隨着社會環境的進步，中國人開始追求有品質的生活，已不滿足過去的沖泡方式，而是更加新鮮的現磨，亞馬遜如此做也是看清楚了中國部分人羣消費水平的改變。</p>
' |
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