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'
<table width=\'100%\'>
<tr>
<td><div id="contentMidPicAD" style="float:right; clear:both; top:0; vertical-align:top;"></div>
<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; font-size: 16px; letter-spacing: -0.05em; color: rgb(0, 0, 0); font-family: 微軟正黑體, Arial, Verdana, Helvetica, sans-serif, pmingliu; line-height: 30.390625px;">
<span style="font-size:14px;"> <img alt="" src="/uploads/allimg/131112/52-131112111421930.jpg" /><br />
看好咖啡與茶前景，統一星巴克總經理徐光宇表示，明年臺灣星巴克將大展身手，豐富產品，引進膠<br />
囊咖啡機、掛耳式咖啡包等；除了主題店、紀念懷舊店外，加開一家特殊設計的“話題店”，此外，10<br />
月起率先亞洲推出星巴克網路商店，明年更將擴大規模，整合實體通路，讓產品更加便利買到。</span></p>
<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; font-size: 16px; letter-spacing: -0.05em; color: rgb(0, 0, 0); font-family: 微軟正黑體, Arial, Verdana, Helvetica, sans-serif, pmingliu; line-height: 30.390625px;">
<span style="font-size:14px;"> 徐光宇指出，16年前星巴克根據登臺時的市調，擬定20萬人開一家店，全臺開設100家店。但目前星巴克<br />
已開設到300店，約8萬人即可開設一家店。根據星巴克的統計，去年臺灣消費者到星巴克門市消費達3000萬<br />
人次，今年因爲買一送一促銷活動縮減，人次雖與去年1至10月略少，利潤反而增加。</span></p>
<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; font-size: 16px; letter-spacing: -0.05em; color: rgb(0, 0, 0); font-family: 微軟正黑體, Arial, Verdana, Helvetica, sans-serif, pmingliu; line-height: 30.390625px;">
<span style="font-size:14px;"> 星巴克營業額每年大約成長10%，其他通路紛紛加速搶進咖啡連鎖市場，如燦坤3C收購金礦咖啡20多家門<br />
市；鼎王集團開設“閱咖啡”強調人文閱讀；美食達人旗下的85度C全臺300多店也開始轉型，面積加大、餐<br />
飲種類增多，繼10月在臺中開設首家二代店後，11月16日將在士林基河路開設第2家，發言人鍾靜如表示，85<br />
度C預定3年內將全臺300多家店都轉型爲二代店。</span></p>
<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; font-size: 16px; letter-spacing: -0.05em; color: rgb(0, 0, 0); font-family: 微軟正黑體, Arial, Verdana, Helvetica, sans-serif, pmingliu; line-height: 30.390625px;">
<span style="font-size:14px;"> 根據臺​​灣咖啡協會統計，臺灣咖啡市場達135億元，全臺咖啡人口達540萬人。徐光宇表示，不僅咖啡，茶的市<br />
場也在擴大，以星巴克爲例，日前在紐約開設了首家茶精品店Teavana；臺灣目前雖然沒有打算開設茶專門店，<br />
但幾年來茶類飲料每年都以20%成長，包括三峽、南投、阿里山等在地茶，都大受消費者歡迎。而明年開設的話<br />
題店，也保證讓人耳目一新，不同於現在的主題店。</span></p>
<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; font-size: 16px; letter-spacing: -0.05em; color: rgb(0, 0, 0); font-family: 微軟正黑體, Arial, Verdana, Helvetica, sans-serif, pmingliu; line-height: 30.390625px;">
<span style="font-size:14px;"> 此外，星巴克在e化方面，10月測試以來成績也頗讓人驚喜，剛上市的商品如咖啡品評加上咖啡教學的咖啡學院、<br />
5都浮雕城市杯等都熱銷；二代隨行卡目前銷售量也累積到70多萬張。</span></p>
(責任編輯：)</td>
</tr>
</table>
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