4.1.4

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'上海:“賒咖啡”，孵的是創業生意經'

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'咖啡新聞,上海咖啡,創業,賒咖啡'

'溝通創業想法，參加創業活動，就可以賒賬喝咖啡，而這些咖啡實際由政府買了單。這是上海市科創中心開設的咖啡吧“孵咖啡”推出的一個經營小創意。上個月，它“賒”出了800多杯咖啡，數百家創業企業成了這裏的常客。'

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'2014-06-12 17:13:18'

'2014-06-12 17:17:07'

'3603'

''

''

''

''

''

''

''

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NULL

'<p>
	　　溝通創業想法，參加創業活動，就可以賒賬喝咖啡，而這些咖啡實際由政府買了單。這是上海市科創中心開設的咖啡吧&ldquo;孵咖啡&rdquo;推出的一個經營小創意。上個月，它&ldquo;賒&rdquo;出了800多杯咖啡，數百家創業企業成了這裏的常客。</p>
<p>
	　　這一小小的經營創意自去年底付諸實施以來，讓科創中心更瞭解孵化企業的需求。同時，咖吧也成了這些企業交流的平臺。這種以咖啡聚集創業人氣的做法，在申城孵化器中已悄然推開。</p>
<p style="text-align: center;">
	<img alt="" src="/uploads/allimg/140612/3-1406121GF42Q.jpg" style="width: 450px; height: 300px;" /></p>
<p>
	<strong>　　&ldquo;賒&rdquo;咖啡意在營造交流平臺</strong></p>
<p>
	　　在&ldquo;孵咖啡&rdquo;200多平方米的空間裏，展示櫥窗裏放滿了孵化器企業的產品;供創業者使用的平板電腦也來自創業企業;點單的黑板上除了寫着咖啡種類和價格外，更讓人關注的是企業需求信息和聯繫方式&hellip;&hellip;</p>
<p>
	　　把咖吧變成孵化企業的產品推廣空間的想法，源於去年年底的一次針對科技型初創企業調研。調研發現，埋頭搞研發、對市場不聞不問是許多創業企業的&ldquo;通病&rdquo;。其實，並非他們不知道&ldquo;酒香也怕巷子深&rdquo;，而是在企業前期，幾乎沒人捨得把錢花在推廣上。　　&ldquo;孵咖啡&rdquo;的負責人李巖，是科創中心的工作人員。當時她想，如果有一個場地能夠免費提供推廣服務，或許能解企業之憂?於是，&ldquo;孵咖啡&rdquo;的想法油然而生&mdash;&mdash;人氣集中又無場地費用，恰好滿足孵化企業的需求。</p>
<p>
	　　免費果然吸引許多創業企業前來&ldquo;打廣告&rdquo;。與此同時，科創中心還推出更多後續服務。例如，在一些自辦雜誌上，通過政府購買服務，幫孵化企業刊登廣告。從本週起，他們還打算邀請創業導師，來咖吧爲創業者做報告。而以前，很多普通創業者很難接觸到這些創業&ldquo;大腕&rdquo;。</p>
<p>
	　　政府如此慷慨，並非單憑熱情。李巖說，其實這在孵化經費中，只能算是&ldquo;小錢&rdquo;，但所起到的作用卻十分顯著。</p>
<p>
	<strong>　　咖啡桌前瞭解初創企業需求</strong></p>
<p>
	　　其實，上海市科創中心並非孵化器中&ldquo;賒咖啡&rdquo;的第一家。從去年至今，已經有六七家孵化器都增開了咖啡吧。</p>
<p>
	　　去年5月，在北京西路上的上海集成電路設計孵化基地在沒有電梯的9樓開設了一家咖吧&mdash;&mdash;&ldquo;九層閣創業吧&rdquo;，原本無人問津的500平方米的孵化場地，居然被陸續租了出去。這些創業公司就是衝着咖啡吧而來&mdash;&mdash;在人民廣場附近，20元一杯的咖啡坐一天的地方，何況還能賒賬，上哪兒去找!它們只租很小一間辦公室，把業務會、約見客戶等都放在咖啡吧中完成，還經常在那裏向他人請教對新研發程序、產品的意見。</p>
<p>
	　　看來，政府爲初創企業買一杯咖啡，真是對了他們的&ldquo;胃口&rdquo;。於是，這些咖吧又成了政府瞭解初創企業需求的好地方。</p>
<p>
	　　李巖說:&ldquo;以前在相對正式的交流中，企業會習慣於&lsquo;報喜&rsquo;。但科創中心作爲市科委下屬的孵化器，我們做的是服務工作，更希望聽到他們的&lsquo;憂&rsquo;，這樣才能從中找到有針對性的服務點。&lsquo;孵咖啡&rsquo;恰恰提供了一個較爲寬鬆休閒的空間，有意無意間聽到了企業更多的心聲。&rdquo;</p>
'

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'上海:“賒咖啡”，孵的是創業生意經_咖啡行業_咖啡新聞_中國咖啡網'

'咖啡新聞,上海咖啡,創業,賒咖啡'

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    'field' => 
    array (
    ),
  ),
)

'/views-3607-[page].html'

''

'https://madmin.gafei.com/views-3607'

array (
  's' => 'article',
  'c' => 'show',
  'id' => '3607',
  'm' => 'index',
)