4.1.4

'4138'

'3'

'創業咖啡如何“煮”出四川味道'

''

'咖啡新聞,咖啡館,四川'

'四川首個創業咖啡經營不到兩年悄然離場，引發業內人士對其商業模式的思考。'

'71'

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'中國咖啡網'

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''

'2014-06-18 18:10:09'

'2014-06-18 18:11:14'

'4134'

''

''

''

''

''

''

''

''

''

''

''

''

NULL

'<p>
	　　登場時轟動創業界，離去時悄無聲息&mdash;&mdash;2012年7月開業的四川首家創業咖啡廳&mdash;&mdash;翼起來&middot;創業咖啡館，經營不到兩年，悄然退場了。業內人士認爲，作爲創業者的交流平臺，本土創業咖啡經營者需要有資源整合能力;必須找到適合的經營模式，需要辦出特色，需要符合本地創業、投資者的需求。</p>
<p>
	<strong>　　&ldquo;翼起來&rdquo;苦澀退場傷在資源整合能力匱乏</strong></p>
<p>
	　　6月12日，記者在成都高新區軟件園看到，裝飾一新的愛糖咖啡館已將翼起來&middot;創業咖啡館取代，雖然還繼續爲創業者提供交流、辦公平臺，但已不再刻意烘托&ldquo;創業&rdquo;屬性。&ldquo;翼起來&middot;創業咖啡館面世時，正是國內創業主題咖啡火熱的時段。&rdquo;川內知名網上創業社區IT茶館創始人王佳倫清楚地記得當時創業主題咖啡的火爆。伴隨着彼時移動互聯網熱潮，包括北京車庫咖啡、3W咖啡、杭州貝塔咖啡走紅全國。</p>
<p>
	　　作爲IT第四城，2012年成都出現了翼起來&middot;創業咖啡館、靈感咖啡、目咖啡、八號平臺等創業咖啡廳，多集中在成都天府軟件園一帶;在綿陽也有1716創業咖啡，爲移動互聯網創業者及投資人提供交流平臺以及臨時辦公場地。&ldquo;&lsquo;翼起來&rsquo;離場是偶然的，但也是必然的。&rdquo;一位曾經參與&ldquo;翼起來&rdquo;運營的人認爲是缺乏有效的商業模式，每月房租、人工等成本支出可能在10萬元以上，靠每天百杯左右的量爲咖啡定價，低廉的價格讓成本都賺不回來。</p>
<p>
	　　錢只是一方面，對投資者資源和創業者資源整合能力的匱乏，則被業界看成是這家咖啡廳的致命傷。&ldquo;大老遠的跑過去，絕不是爲了喝咖啡。&rdquo;成都沃瑞特醫療設備公司董事長周強在創業初期，也曾經到過翼起來&middot;創業咖啡館，&ldquo;我們想找到資金，但去了幾次之後感覺有些失望，就不太願意去了。&rdquo;</p>
<p>
	　　目前國內影響較大的車庫咖啡、3W咖啡等，出資人知名度高，整合資源能力強。比如3W咖啡，其出資人有騰訊曾李青、紅杉資本沈南鵬及百度、新浪、阿里巴巴等公司的高管，能網羅創投圈和互聯網界的資源。而這些正是包括翼起來&middot;創業咖啡館在內的本土創業咖啡廳所缺乏的。再加上有的出資方因戰略調整，不願再參與咖啡館經營了。</p>
<p>
	　　&ldquo;我們沒將創業二字放到店名中，但依然會是一家創業主題咖啡廳。&rdquo;愛糖咖啡經理童婧表示，目前正在招募創業團隊。但記者在現場看到，店內最顯眼的是大幅世界盃活動廣告，辦公區內的投影儀已經調試好了播放世界盃比賽。</p>
<p>
	<strong>　　政府支持加專業運作可以化解經營壓力</strong></p>
<p>
	　　翼起來&middot;創業咖啡館遇到的問題，好些創業咖啡廳也遇到了。&ldquo;全國轉型或倒閉的有四五家。&rdquo;中國創業咖啡聯盟發起人董建強向記者透露。他統計了近50家創業咖啡館，盈利的不超過10%。在董建強看來，簡單複製車庫、3W，很可能失敗，必須要結合本地創業人羣、投資者的特點和需求來經營。</p>
<p>
	　　四川的創業咖啡如何&ldquo;煮&rdquo;得更有川味?各家創業咖啡都在探索。</p>
<p>
	　　同樣在天府軟件園內，靈感咖啡人氣很旺。6月11日中午，記者看到，屋內近20張原木色的桌子旁坐滿了人。與北京車庫咖啡每個桌子上方垂下一條電源線這種濃厚的辦公氛圍不同，這裏更爲休閒，有圍成一圈開會的創業團隊，也有翻時尚雜誌的上班族。&ldquo;30%左右的顧客是創業者。&rdquo;參與靈感咖啡運營的施書堅告訴記者。</p>
<p>
	　　最低5元一杯的咖啡顯然難以彌補成本，不過靈感咖啡以政府支持加專業運作的模式來化解經營壓力。場地由軟件園提供，無房租成本，軟件園還給予少量補貼，讓經營方盈虧基本平衡。不賺錢但願意做，經營方負責人表示，看重的是提高自身知名度等潛在收益。而專業化運作所營造的獨特氛圍，讓靈感咖啡成爲軟件園內創業者和上班族的&ldquo;第二辦公室&rdquo;，這也是軟件園所樂見的。</p>
<p>
	　　領事館路的8號平臺雖然也被業界歸爲創業咖啡，但其更像一個政府打造的純公益平臺，至於咖啡，倒成了可有可無的點綴。&ldquo;政府爲工作人員發工資，我們做大學生創業培訓等，還爲早期創業團隊提供辦公場所。&rdquo;8號平臺創始人陳煜告訴記者。&ldquo;看重對項目的孵化，並未考慮短期收益。&rdquo;</p>
<p>
	　　剛起步的目咖啡，則完全按市場化運作。&ldquo;500平方米場地，一月租金就是5萬左右。要生存下去，不但要經營咖啡，還要經營各種活動，聚攏各種資源纔行。&rdquo;成都千立網絡劉彥丁是這家咖啡店的老闆。&ldquo;這裏背靠天府新谷，有近萬人的移動互聯網從業人羣。我們對移動互聯網、手遊、北斗導航等領域的創業熱點保持高度敏感，並適時組織創業者、投資者進行對接。&rdquo;活動推廣單顯示，6月20日，一場頂級創業對話將在目咖啡舉辦，參與者需要繳納報名費。</p>
<p>
	　　承接和組織各種活動，是目咖啡的重要收入來源。劉彥丁還將消費人羣鎖定在周圍的住戶上。&ldquo;希望創業者在找地方交流時想到目咖啡，也希望周圍住戶能愛上我們咖啡的美味，擴大消費人羣。&rdquo;</p>
<p>
	　　商業模式決定創業咖啡成敗</p>
<p>
	　　商業模式是決定創業咖啡成敗的關鍵。我覺得並非都做成3W、車庫纔算成功，只要能服務好創業、創投人羣，創業咖啡完全可以有多樣化呈現方式。</p>
'

'咖啡新聞,咖啡館,四川'

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'創業咖啡如何“煮”出四川味道_咖啡行業_咖啡新聞_中國咖啡網'

'咖啡新聞,咖啡館,四川'

'四川首個創業咖啡經營不到兩年悄然離場，引發業內人士對其商業模式的思考。'

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      'cat_field' => '',
      'module_field' => '',
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    'field' => 
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'/views-4138-[page].html'

''

'https://madmin.gafei.com/views-4138'

array (
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  'c' => 'show',
  'id' => '4138',
  'm' => 'index',
)