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'<p style="margin: 0px 0px 1em; padding: 0px; border: 0px; font-family: Arial, \'WenQuanYi Micro Hei\', \'Open Sans\', \'Hiragino Sans GB\', Verdana, sans-serif; font-size: 16px; line-height: inherit; vertical-align: baseline; color: rgb(102, 102, 102);">
華住酒店集團作爲中國最大的酒店集團之一，從2014年起開始探索酒店大堂空間革命，隨着對入住體驗的不斷升級，一個全新的國民咖啡品牌應運而生——niiice café，其設計裝修風格簡約清新，旨在打造24小時暖心不打烊、價格親民的國民咖啡館。</p>
<p style="margin: 0px 0px 1em; padding: 0px; border: 0px; font-family: Arial, \'WenQuanYi Micro Hei\', \'Open Sans\', \'Hiragino Sans GB\', Verdana, sans-serif; font-size: 16px; line-height: inherit; vertical-align: baseline; color: rgb(102, 102, 102);">
</p>
<p style="margin: 0px 0px 1em; padding: 0px; border: 0px; font-family: Arial, \'WenQuanYi Micro Hei\', \'Open Sans\', \'Hiragino Sans GB\', Verdana, sans-serif; font-size: 16px; line-height: inherit; vertical-align: baseline; color: rgb(102, 102, 102);">
<img alt="" src="/uploads/allimg/170512/3-1F5121424019A.jpg" style="width: 700px; height: 577px;" />秉承“成就美好生活”的使命，華住圍繞旅途出行和休閒生活等場景構建豐富的體驗消費生活圈。隨着客戶對環境、品質、多元化的需求不斷提高，除了住宿的需求，更多的體驗消費需求已經顯露。華住酒店集團目前線下門店已經超過3000家，覆蓋全國360多個城市，線上會員平臺擁有超過8000萬的會員，結合集團的豐富連鎖加盟經驗以及系統資源，佈局咖啡市場擁有更多先發優勢，對於酒店大堂革命伴隨而來的打造更多消費場景的閉環，華住酒店集團將在未來幾年的咖啡市場中形成規模佈局，並致力於打造中國最大的國民咖啡品牌。</p>
<p style="margin: 0px 0px 1em; padding: 0px; border: 0px; font-family: Arial, \'WenQuanYi Micro Hei\', \'Open Sans\', \'Hiragino Sans GB\', Verdana, sans-serif; font-size: 16px; line-height: inherit; vertical-align: baseline; color: rgb(102, 102, 102);">
<span style="margin: 0px; padding: 0px; border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-caps: inherit; font-weight: 600; line-height: inherit; vertical-align: baseline;">“嵌入式咖啡館”商業模式，從單一消費場景到複合業態的發展</span></p>
<p style="margin: 0px 0px 1em; padding: 0px; border: 0px; font-family: Arial, \'WenQuanYi Micro Hei\', \'Open Sans\', \'Hiragino Sans GB\', Verdana, sans-serif; font-size: 16px; line-height: inherit; vertical-align: baseline; color: rgb(102, 102, 102);">
暖黃的燈光、原木的桌椅、大大的落地窗、充滿咖啡香的大堂，當踏進華住酒店集團在國內經營的100多家星程、宜必思、漢庭、怡萊、海友等酒店的大堂，你會發現彷彿置身於一個咖啡館，瞬間忘記了旅途的疲勞。</p>
<p style="margin: 0px 0px 1em; padding: 0px; border: 0px; font-family: Arial, \'WenQuanYi Micro Hei\', \'Open Sans\', \'Hiragino Sans GB\', Verdana, sans-serif; font-size: 16px; line-height: inherit; vertical-align: baseline; color: rgb(102, 102, 102);">
華住酒店集團除了對酒店的環境、硬件等進行升級改造，更多的酒店大堂空間革命將體現在人文關懷和軟件上。嵌入式咖啡館以投入低、佔地面積少、裝修週期短的預製式模塊化咖啡操作櫃檯，酒店的加盟商無需做大調整，只需對前臺進行少許裝修改造即可開始經營咖啡。niiice café 提供全程一站式的品牌輸出、品牌形象和裝修標準、運營管理強化、免費培訓、店務籌備、營銷宣傳支持、設備物料、物流配送、開業後持續跟蹤、新品更新等全方位的服務和支持。</p>
<p style="margin: 0px 0px 1em; padding: 0px; border: 0px; font-family: Arial, \'WenQuanYi Micro Hei\', \'Open Sans\', \'Hiragino Sans GB\', Verdana, sans-serif; font-size: 16px; line-height: inherit; vertical-align: baseline; color: rgb(102, 102, 102);">
niiice café 可以靈活輕便地嵌入任意物業閒置空間，爲消費者提供觸手可及的高品質生活體驗，提高原有物業閒置空間坪效比，使物業從原有單一的消費場景向複合業態發展。</p>
<p style="margin: 0px 0px 1em; padding: 0px; border: 0px; font-family: Arial, \'WenQuanYi Micro Hei\', \'Open Sans\', \'Hiragino Sans GB\', Verdana, sans-serif; font-size: 16px; line-height: inherit; vertical-align: baseline; color: rgb(102, 102, 102);">
爲了適應更豐富的業態要求，滿足更多的場景，niiice café打造了三種模板：標準版、轉角版和精簡版。咖啡吧檯面積只需4-6平米、3-5天的現場組裝即可實現，爲儘快投入運營和降低現場施工影響提供了支持。</p>
<p style="margin: 0px 0px 1em; padding: 0px; border: 0px; font-family: Arial, \'WenQuanYi Micro Hei\', \'Open Sans\', \'Hiragino Sans GB\', Verdana, sans-serif; font-size: 16px; line-height: inherit; vertical-align: baseline; color: rgb(102, 102, 102);">
通過利用現有門店的閒置空間和前臺人員，結合高綜合毛利的產品，以嵌入式咖啡館作爲增值點，華住旗下酒店在大堂空間革命中，有了新的亮點和契機。在提高門店收入之餘還豐富了客戶的複合消費需求。低投入、高毛利、持續增長、回本週期快的運營模式，爲品牌發展奠定了良好基礎。</p>
<p style="margin: 0px 0px 1em; padding: 0px; border: 0px; font-family: Arial, \'WenQuanYi Micro Hei\', \'Open Sans\', \'Hiragino Sans GB\', Verdana, sans-serif; font-size: 16px; line-height: inherit; vertical-align: baseline; color: rgb(102, 102, 102);">
<span style="margin: 0px; padding: 0px; border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-caps: inherit; font-weight: 600; line-height: inherit; vertical-align: baseline;">主打兩大亮點，差異化經營彰顯親民特色</span></p>
<p style="margin: 0px 0px 1em; padding: 0px; border: 0px; font-family: Arial, \'WenQuanYi Micro Hei\', \'Open Sans\', \'Hiragino Sans GB\', Verdana, sans-serif; font-size: 16px; line-height: inherit; vertical-align: baseline; color: rgb(102, 102, 102);">
80、90後作爲華住旗下酒店的主要消費人羣，niiice café利用其業態的特殊性，主打24小時暖心不打烊和高性價比。</p>
<p style="margin: 0px 0px 1em; padding: 0px; border: 0px; font-family: Arial, \'WenQuanYi Micro Hei\', \'Open Sans\', \'Hiragino Sans GB\', Verdana, sans-serif; font-size: 16px; line-height: inherit; vertical-align: baseline; color: rgb(102, 102, 102);">
相比市面上動輒30-40元一杯的咖啡，niiice café 的主張是，咖啡作爲日益普及的大衆飲品，不應該是奢侈飲品，所以堅持好喝不貴的信念，現磨咖啡價位均在15-20元左右。當然，低價並不意味着品質不好，niiice café 的現磨咖啡均採用瑞士進口咖啡機，嚴選中南美洲高山豆和波蘭進口牛奶，爲越來越多從喝速溶咖啡到追求現磨咖啡的人們，提供更享受便捷的生活方式。</p>
<p style="margin: 0px 0px 1em; padding: 0px; border: 0px; font-family: Arial, \'WenQuanYi Micro Hei\', \'Open Sans\', \'Hiragino Sans GB\', Verdana, sans-serif; font-size: 16px; line-height: inherit; vertical-align: baseline; color: rgb(102, 102, 102);">
除了靈活的嵌入式吧檯，投資不超過3萬元，產品毛利高達65%，平均客單價在20-40元，全國平均門店月營業額5000-6000元，無需增加任何人員成本，2年即可收回投資，也已成爲niiice café 商業模式的亮點所在。</p>
<p style="margin: 0px 0px 1em; padding: 0px; border: 0px; font-family: Arial, \'WenQuanYi Micro Hei\', \'Open Sans\', \'Hiragino Sans GB\', Verdana, sans-serif; font-size: 16px; line-height: inherit; vertical-align: baseline; color: rgb(102, 102, 102);">
niiice café 目前60-70%的客源來自於酒店入住賓客，30-40%來自於路過的咖啡消費人羣。在酒店大堂開設咖啡館，不僅可以提供給客戶優質的飲品配套服務，更能讓更多的人走進酒店，無疑也是非常好的宣傳和導流。</p>
<p style="margin: 0px 0px 1em; padding: 0px; border: 0px; font-family: Arial, \'WenQuanYi Micro Hei\', \'Open Sans\', \'Hiragino Sans GB\', Verdana, sans-serif; font-size: 16px; line-height: inherit; vertical-align: baseline; color: rgb(102, 102, 102);">
作爲華住酒店集團旗下的咖啡品牌，niiice café除了專業運營咖啡，其開在酒店大堂內，也是滿足了酒店客戶的多元化需求，提升入住體驗。試想，走進一家充滿咖啡香氣的酒店大堂，忘記旅途的疲勞，點一杯咖啡，聽着悠揚的音樂，這纔是入住酒店應有的完美體驗。</p>
<p style="margin: 0px 0px 1em; padding: 0px; border: 0px; font-family: Arial, \'WenQuanYi Micro Hei\', \'Open Sans\', \'Hiragino Sans GB\', Verdana, sans-serif; font-size: 16px; line-height: inherit; vertical-align: baseline; color: rgb(102, 102, 102);">
截至2017年4月底，niiice café線下門店數已超過100家，已入駐華住酒店集團在國內經營的漢庭、宜必思、星程、怡萊、海友等多個酒店品牌，並已成爲這些酒店的標準配置。niiice café 已經進入全國的1-3線城市，並在進行持續快速的擴張和複製，預計在未來的2-3年內，門店數將突破1000家。今後在越來越多的城市，niiice café將用相同標準的優質咖啡西點服務，爲消費者提供更多、更豐富、更高品質的生活體驗。</p>
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1 |
| params |
array (
'catid' => '2',
) |
| parent |
array (
'id' => '2',
'pid' => '1',
'pids' => '0,1',
'name' => '咖啡資訊',
'dirname' => 'zixun',
'pdirname' => 'kafeixinwen/',
'child' => 1,
'childids' => '2,319,320,323',
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => 1,
'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '咖啡資訊_咖啡咖啡圈最新最全的咖啡信息',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '8227',
'namerule' => '{typedir}/{Y}{M}{D}{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '2',
1 => '319',
2 => '320',
3 => '323',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-zixun.html',
'total' => 54,
'field' =>
array (
),
) |
| markid |
'module-article-2' |
| related |
array (
319 =>
array (
'id' => '319',
'pid' => '2',
'pids' => '0,1,2',
'name' => '咖啡比賽新聞',
'dirname' => 'kafeibisaixinwen',
'pdirname' => 'kafeixinwen/zixun/',
'child' => 0,
'childids' => 319,
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => 1,
'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '40',
'namerule' => '{typedir}/{Y}{M}{D}{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '319',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-kafeibisaixinwen.html',
'total' => 40,
'field' =>
array (
),
),
320 =>
array (
'id' => '320',
'pid' => '2',
'pids' => '0,1,2',
'name' => '外國咖啡',
'dirname' => 'zixun/waiguokafeixinxi',
'pdirname' => 'kafeixinwen/zixun/',
'child' => 0,
'childids' => 320,
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => 1,
'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '13',
'namerule' => '{typedir}/{Y}/{M}{D}/{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '320',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-zixun/waiguokafeixinxi.html',
'total' => 13,
'field' =>
array (
),
),
323 =>
array (
'id' => '323',
'pid' => '2',
'pids' => '0,1,2',
'name' => '7月資訊',
'dirname' => '7yuezixun',
'pdirname' => 'kafeixinwen/zixun/',
'child' => 0,
'childids' => 323,
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => 1,
'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '1',
'namerule' => '{typedir}{Y}{M}{D}{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '323',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-7yuezixun.html',
'total' => 1,
'field' =>
array (
),
),
) |
| urlrule |
'/views-101487-[page].html' |
| fix_html_now_url |
'' |
| my_web_url |
'https://websocket.gafei.com/views-101487' |
| get |
array (
's' => 'article',
'c' => 'show',
'id' => '101487',
'm' => 'index',
) |
